Increasing hospital market share by attracting optimally insured patients.
As traditional hospital marketing tactics are no longer sufficient to gain and retain market share, Aegis offers hospitals a much more targeted approach to business development.
This approach identifies the optimal consumers with whom you should build and nurture loyal relationships. We help hospitals implement measurable, reimbursement-sensitive marketing and business development strategies targeted to employers and physicians - the two constituents who represent the bulk of potential hospital consumers.
Aegis' dedicated relationship specialists act as the catalyst to establish strategic relationships that link the business community and physician practices to hospitals creating a flow of preferred customers.
Our Employer Relationship Management data-driven strategy drives profitability by bringing employers and healthcare providers together in a workforce health partnership that:
- Allows employers the opportunity to identify and address workforce health risks.
- Fosters affinity between commercially insured employees and the hospital.
- Puts hospitals in the drivers’ seat for influencing the managed care purchasing decisions of business executives (area employers).
Using our time-tested expertise and proprietary tools, we can help your hospital grow market share and improve payor mix by further expanding the pool of preferred customers.
See Case Studies to review representative examples of successful hospital marketing campaigns.
Our Physician Relationship Management strategy recognizes that loyal physicians offer a competitive advantage and are critical to your bottom line.
- To be effective, a physician relationship management (PRM) program must be strategic and measurable.
- Aegis offers a flexible approach with four levels of engagement to meet the varying needs of hospitals.
- Our PRM strategy includes a specially trained professional equipped with sophisticated PRM tools that will deliver measurable results and accountability.
- Aegis’ data-driven approach provides a structure that is focused and allows your hospital to identify growth markets, and target physicians who could drive new referrals.
- It also enhances relationships with your medical staff by addressing physicians’ core needs and professional goals.
Get the inside track with an Aegis Passport
Access to the 'insiders' track and learn more about the road-tested, results driven Aegis solutions log on and register. You'll have access to high-impact materials such as client specific Case Studies with insights to best practices and Return On Investment (ROI) analysis, industry leading thought papers as well as snapshots of our Physician Relationship Management (PRM) program and tools.
We will email you an Aegis Passport user name and password that will allow you access to these high-impact materials and tools.