In healthcare, all consumers are not created equal. Commercially insured consumers represent the opportunity for enhanced profitability. Self pay, as one example, does not. Therefore, attracting consumers who represent a premium reimbursement and thus, positively impact your payer mix, should be the primary objective of hospital business development initiatives.

At Aegis, we specialize in the execution of reimbursement sensitive hospital marketing and business development strategies that enhance bottom line performance through aggressive top line growth. Employers and physicians are the two constituents who represent the bulk of potential hospital consumers. Aegis utilizes two distinct approaches to target these groups.

With our employer-directed strategy, we achieve a business relationship between our client hospitals and employers interested in a healthier workforce. As a result, employers realize the mitigation of rising workforce health expense and providers access commercially insured consumers interested in a working relationship with Aegis' client hospital and affiliated physicians.

With our physician directed strategy, we achieve a deeper alignment between our client hospitals and the physician community. As a result, physicians are able to increase productivity and efficiency of practice while the hospital benefits from the improved relationship, loyalty and ongoing dialogue related to quality care.

The employer and physician strategies offer two clear opportunities to engage the hospital consumer. Working with both allows our client hospitals the greatest potential for strategic growth and development.

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