Thought Papers

Aegis' thought papers share how forward-thinking hospital leaders can positively impact their organizations' bottom lines and build healthier communities through innovative marketing programs.

Explore these insights covering topics that range from challenges of twenty-first century hospitals to business growth strategies that can help drive market share and positively impact hospital profitability.

  • Who is better positioned to partner with local businesses on their healthcare challenges than their local hospital? This endeavor requires an innovative set of population health management programs, tools and resources with a targeted approach.

    Explore new technologies like consumer health portals and both analytical and data driven strategies to build hospital employer partnerships and help corporate leadership attain a healthier workforce while growing hospital market share.
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  • Population health management programs are now solidifying into successful hospital initiatives with real results. Along with this trend, health systems are recognizing that viewing patients as consumers is vital to creating a point-of-difference in their marketplace – as healthcare becomes a “buy” decision. This paper explores these industry dynamics, how hospitals can leverage this movement, and includes two hospitals’ venture into consumerism.
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  • The perfect storm of healthcare has hit America like a cyclone. Consider key issues and impacts from highly respected third party experts and resources. Also learn about the leadership role hospitals are perfectly positioned to take in this paradigm shift, moving toward an optimized population health management approach.
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  • The premise of population health is all about building healthier communities – but how does that manifest itself in the marketplace and help hospitals thrive?
    This paper explores:
    - the innovative approaches that progressive health systems and employers are implementing
    - the common elements that enable them to touch patients all along the care continuum to keep them healthy
    - how these activities can be effectively accomplished while generating profitable growth

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  • Hospitals must find a way to successfully balance in the co-existing worlds of Fee-for-Service and Pay-for-Performance. Explore key issues and take an in-depth look at how two hospitals are evolving as ACOs and gain knowledge about the lessons being learned. Also examine key strategies for implementation including workforce wellness programs and healthcare employer partnerships, while preparing for an ACO model and the technology infrastructure needed before attaining ACO status.
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  • Looking to boost your hospital volumes while building bridges with your physician community?
    Learn how the four key components of a successful Physician Relationship Management program can help drive your hospital’s top line revenues.
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  • Looking to increase your hospital's in-patient volumes? Physicians are the primary driver of patients to hospitals, so Physician Relationship Management (PRM) is vital to helping grow your revenues. Gain insight on how to elevate your PRM program, learn how it can provide attainable bottom line value and review PRM success stories.
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  • Finding and retaining the “right” customers has never been more important for businesses including healthcare organizations. They must identify new, creative ways to build their bottom line. This means identifying a consumer population comprised of a commercial payer mix and fueled by developing healthcare employer partnerships. Some target markets are simply more profitable than others.
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  • Discover how hospitals are gaining commercial market share and growing hospital profitability by partnering with local employers. Find out how ten of the country's most progressive providers are increasing revenues while positioning themselves as community leaders in tackling the high cost of healthcare.
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  • What do successful organizations have in common? Stellar leadership. And today’s hospital leadership teams must include physician representation. Discover the value of developing physician leaders; how to identify and cultivate exceptional leadership; the importance of physician alignment and effective on-boarding strategies and more.
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  • Gain insight into the current dynamics surrounding the emergence of ACOs and the prospective impact on hospitals nationwide. Also examine a cost-effective, hospital business-development strategy, along with case profiles for excelling in this competitive environment.
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  • Today's hospital leaders must take a broader view of "community health" as a pathway to a healthier consumer population AND bottom line. Examine the key issues, industry influencers and required components of a successful Population Health Management strategy that extends your hospital's reach to a broader population while also growing profitable market share.
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