Employer-directed market strategy = High impact ROI
The Aegis employer-directed hospital marketing strategy is held to stringent results and ROI analysis in driving bottom line profitability through aggressive top line growth. The program's contribution to net revenues is measured by ongoing tracking and trending revenue growth from inpatient, outpatient, emergency department, or workers' compensation visits of commercially insured patients over the life of the initiative, making it one of the most rigorous in the industry.
Although an employer’s investment in mitigating risks (identifying employee health issues, advocating preventative care), can increase costs in the short term, the long-term ROI for employers can be upward of $3-$8 per dollar invested within five years of implementing the program.
The benefits of momentum.
Your hospital can expect an increasingly positive ROI over the life of a properly executed employer-directed marketing strategy.
- For the hospital, the first year of an employer-directed marketing strategy — if done right — will yield at least an even return on the initial investment, although results in excess of 2:1 are not uncommon.
- In subsequent years, the hospital should expect an increasingly positive ROI.
- Several three-year studies have demonstrated ROI in excess of 5:1 over the life of the initiative.
To learn how your hospital can realize ROI through a targeted employer-directed marketing strategy, contact Aegis today to request a consultation.