Proprietary Tools Add Value
Aegis’ employer-directed management program combines a complement of marketing tools and analytical resources with 20 years’ experience creating immense value through results for hospitals, employers and employees. The tools are designed to influence managed care decisions on behalf of the employer and influence purchasing decisions on behalf of the employee ultimately driving insured consumers to your hospital and physician groups. Our comprehensive toolbox includes:
Health Information Center
The first step to engaging new patients is awareness and education. These poster-sized, healthcare themed displays are installed in employer facilities and mounted to the walls of high-traffic areas such as employers’ break rooms, cafeterias and employee lounges for the distribution of hospital-branded, health-related information and educational materials.
Personal Health Profiles
Surveys to be completed by the employees (and their families) of employer-partners that gather demographic, geographic, health plan participation, family history, physician relationship and selected biometric data.
Personal Health Reports
By processing the information provided by the Personal Health Profiles through a relational database, Aegis produces a personalized and confidential health assessment. Hospital-branded Personal Health Reports allow you to promote your hospital’s specific physicians, service lines and educational opportunities to optimally insured consumers.
Consumer Acquisition Profiling System (CAPS)
- A state-of-the-art, database management software developed for and used by Aegis’ client hospitals.
- CAPS aggregates all the health and demographic data collected from the Personal Health Profiles into a single database.
- Targeted database marketing campaigns can be created that steer commercially insured consumers with known heath conditions and risk factor key to hospital service lines and affiliated physicians.
- Your hospital can efficiently and effectively monitor managed care purchasing decisions, link fully insured consumers with admitting partners, promote service lines and centralize all database marketing functions in one powerful location.
Utilizing information gathered through the Personal Health Profile and developed in collaboration with Milliman USA, HR Insight provides employers a detailed view of the potential health risks presented within their workforce and associated projected costs. A financial modeling function offers the ability to calculate ROI/savings based on lifestyle, behavior and health status changes.
To assist in the introduction of the workforce health initiative to area employers, Aegis utilizes hospital-branded collateral material that effectively communicates the features and benefits of employer participation.
Monthly Activity Report Summary (MARS)
Each month Aegis' client hospitals receive a detailed activity report that includes an account of the ERS's activities and results. It provides valuable "reconnaissance" from the market on issues that potentially impact hospital operations and serves as an information link to the employer market segmentation strategy.
Essential to Success:
Dedicated Hospital Prime
Central to the effective implementation of an employer-directed business-development strategy is a dedicated hospital staff member. One who is trained to coordinate the workforce health initiatives and knows how to best leverage all the tools in the Aegis toolbox.
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