NASHVILLE, TN – November 2, 2010) – A complimentary webinar, hosted by Aegis Health Group, will feature case study examples of how hospitals can grow referral volumes using marketing and sales campaign strategies that target both physicians and local employers. The hour-long webinar, “Micro Campaign, Maximum Results: The Strength of an Integrated Physician & Employer Strategy,” will begin at 11 a.m. CST on Nov. 11. Participants must pre-register at www.aegisgroup.com/webinar.
The webinar, which is the fourth in a series of quarterly online presentations sponsored by Aegis, will provide practical, real-world examples of how to implement a marketing and sales strategy that successfully integrates local employers and builds physician relationships. The content is targeted toward hospital-based physician liaisons, business development leaders and medical staff service leaders looking to help drive revenue to their hospital’s bottom line.
“We have found that by targeting two of their most important audiences – physicians and local employers – hospitals can significantly impact specific service lines,” said Rochell Pierce, Aegis Health Group’s vice president of physician relationship management. “During the webinar we will show participants how to attract favorably insured patients and build physician loyalty in a way that delivers quantifiable bottom line results.”
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.