Hospital CEOs’ greatest concern - Financial Challenges Rank #1.
We recognize that among the challenges you face every day, there are two issues that threaten your mission:
1. How to attract a higher level of premium reimbursement:
Any changes that result from healthcare reform won’t come about until well into the future. For now, hospitals must continue to find ways to overcome enormous challenges: a growing uninsured and under-insured population, low reimbursement rates and slim margins, patient safety and quality of care, labor shortages, government red tape and public distrust of the healthcare industry.
Hospitals have relied upon traditional marketing and advertising tactics in an effort to raise community awareness, fight increased competition, and offset market share losses. Yet this approach “blankets” the entire population even though not all reimbursement profiles are created equal. That is why it is critically important to take advantage of targeted opportunities that improve your payer mix and bring about desirable reimbursement. This takes real, proven strategies that identify and engage consumers that will have the biggest impact on your bottom line.
2. How to align the physician community and hospital interests:
The average annual net inpatient/outpatient revenue generated by affiliated physicians is about $2 million per physician. Yet hospital-physician relations have become increasingly strained as multiple business, financial and other obstacles are threatening to derail them. As a result physician loyalty is dwindling, threatening this vital revenue stream as patient referrals are directed toward competing hospitals, freestanding surgery centers, specialty hospitals, or other more physician-friendly facilities.
High performing hospitals recognize that physicians do have a choice where they send their patients and understand that loyal physicians offer a competitive (and fiscally sound) advantage. These hospitals employ strategic programs and proprietary software solutions specifically designed to optimize physician relationship management.
Among the reasons physicians give for their discontentment is:
- a feeling that they have not been made part of the hospital’s problem-solving team
- a belief that hospital senior leadership is disengaged from physician issues and simply doesn't understand a physician’s professional goals.
- lack of empathy for personal needs
Growth and Revenue Opportunity
Hospitals with nonexistent or weak physician-relations programs have an excellent opportunity to partner with Aegis in developing a dynamic, results oriented program that turns physician issues into revenue opportunities.
3. How to positively impact the health of the community while lowering overall health costs:
The Patient Privacy and Protection Act (PPACA) mandates that the entire healthcare system deliver better outcomes, support disease prevention and reduce overall healthcare costs. One of the primary ways to do this is by identifying health risks before they become costly chronic conditions. Strategic Population Health Management (PHM) programs allow hospitals to broaden their reach within the communities they serve in a meaningful and measurable way. PHM also supports hospitals' core mission of improving the health of the community by mitigating identified health risks, encouraging proper medical care and supporting healthier living.
Aegis has the answer for your hospital's business development challenges.
At Aegis, we specialize in helping healthcare organizations meet these challenges, and enhance bottom line performance through proprietary, reimbursement sensitive revenue growth strategies designed to improve your hospital’s market share, volume and payer mix in today's healthcare environment. Our relationship-driven marketing programs specifically target community employers and physicians -- the two constituents who represent the bulk of your hospital’s potential consumers.
Learn More with an Aegis Passport
Dive deeper and learn more about the road-tested, results driven Aegis solutions including client specific Case Studies with insights to best practices and Return On Investment (ROI) analysis, industry leading thought papers as well as snapshots of our Physician Relationship Management (PRM) program and tools.
We will email you an Aegis Passport user name and password that will allow you access to these high-impact materials and tools.