Aegis Group Press http://www.aegisgroup.com/News-and-Events/Press-Releases Aegis Group - Press Releases. en monthly 1 2009-01-01T08:00:00-06:00 <![CDATA[Union Hospital Selects Aegis Health Group to Support Local Employers in Fostering a Healthier Workforce, Lower Healthcare Costs ]]>

Union Hospital, has partnered with Aegis Health Group to help improve the health of its community by building new relationships with area employers through employer-based wellness initiatives.

 “By working with area employers to identify specific employee health risks, we can help mitigate potential health-related claims, which reduces rising healthcare costs and encourages a healthier workforce,” said Wayne Hutson, executive vice president and CFO for Union Hospital

Aegis’ Employer Relationship Management solution succeeds because it achieves a win-win-win relationship for all of the involved parties. Such partnerships benefit hospitals by creating healthier communities and establishing themselves as the provider of choice. Employers win by fostering a healthier workforce, which increases productivity and results in savings on insurance premiums, absenteeism and workers’ compensation claims. Employees learn more about their health risks and gain the knowledge and tools they need to lead a healthier lifestyle.

“At a time when healthcare costs are rising at an alarming rate, hospital-employer partnerships truly are the ‘right approach at the right time,’” said Pearson Talbert, president and CEO of Aegis Health Group.

About Aegis Health Group

Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ data driven Physician Relationship Management strategy creates strategic alignment between hospitals and their medical staff to drive service line growth, enhanced patient care and quality, and timely issue resolution. Further information about Aegis is available at www.aegisgroup.com or on their blog at www.aegishi4.com.

About Union Hospital

Union Hospital was founded in 1892 as a 20-bed facility. Today, the 350-bed not-for profit hospital located in Terre Haute, Indiana, is a regional referral center, serving patients in west-central Indiana and east-central Illinois. The Union Health System includes Union Hospital Clinton – a 25-bed critical access hospital – and a large staff of physicians, nurses, and other healthcare providers. Union Hospital is the largest provider of health care services between Indianapolis and St. Louis, providing quality care to all, regardless of ability to pay. For more information, visit www.myunionhospital.org.

 

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]]> Wed, 01 May 2013 00:00:00 GMT <![CDATA[Aegis Health Group Promotes Bill Walker to Chief Technology Officer]]> (NASHVILLE, Tenn. – April XX, 2013) ─ Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, has appointed William “Bill” Walker as chief technology officer. Walker joined Aegis in 2011 as vice president of information technology services.

In his new role, Walker will lead Aegis’ expansion into new technological arenas that complement the healthcare industry’s whole-scale adoption of data-driven results and electronic health records. The Affordable Care Act and Meaningful Use requirements have motivated physicians and hospitals nationwide to move toward digital platforms for managing patient information. Walker has been instrumental in keeping Aegis one step ahead of this movement through his efforts to:

 

·    Expand the capabilities of sophisticated physician and employer relationship management software that allows hospitals to more efficiently managed and track relationships with their medical staff and local businesses.

·    Adopt Health Level Seven (HL7) standards that enable seamless exchange of information between health information platforms. This supports hospitals’ ability to create more effective consumer-directed programs and improve overall population health, a key objective of healthcare reform.

 

 

·    Develop an advanced consumer-focused software solution designed to help hospitals identify and address health risks earlier in the care continuum, which will launch later this year.

 

“Aegis is increasing its focus on developing new health information technology applications that hospitals can leverage to build relationships with physicians as well as the business community,” said Pearson Talbert, president of Aegis Health Group. “We are pleased to have Bill leading the way as we invest in technology-based solutions that help hospitals improve their community’s health while growing market share.”

 

For more than 20 years, Aegis has helped hospitals strengthen relationships with both consumers and physicians. Through its employer-directed health program, hospitals have developed partnerships with local businesses as a way to foster a healthier workforce. Aegis’ proprietary software provides aggregated population health information to employers, and determines potential health savings for businesses based on improving the health of their workforce. At the foundation of Aegis’ physician relationship management program is PRISM, proprietary contact management software that supports hospitals’ efforts to increase doctor loyalty and alignment.


About Aegis Health Group

Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ data-driven physician relationship management strategy creates strategic alignment between hospitals and their medical staff to drive service-line growth, enhance patient care and quality, and provide timely issue resolution. Further information about Aegis is available at www.AegisGroup.com or on their blog at www.aegishi4.com.

 

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]]> Tue, 23 Apr 2013 00:00:00 GMT <![CDATA[Aegis Health Group Promotes Emily Bull to Director of Product Development]]>  Aegis Health Group, the nation’s leading hospital business-development company, has named Emily Bull its director of product development, effective immediately. In this new role, Bull will be monitor and manage all aspects of the life cycle of all of Aegis’ products, which currently include programs that help hospitals grow their revenue with population health management, physician relationships and employer-based wellness.

“Emily’s diverse background has brought a fresh perspective to Aegis Health Group,” states Aegis President and CEO Pearson Talbert. “Her attention to detail, business acumen and personal vision are assets to the hospital clients we serve, which is why we chose her to oversee current and future products.”

Bull joined Aegis in 2006 as a market specialist and was later promoted to director of operations. Prior to joining Aegis, she served as the marketing director of Holston Methodist Federal Credit Union as well as publications coordinator and conference specialist for the University of Tennessee. She holds a bachelor’s degree in public relations from the University of Tennessee in Knoxville as well as a Bachelor of Fine Arts in Digital Design from American InterContinental University.

“It is always exciting work on new product introductions,” said Bull. “I look forward to being an integral part of the Aegis team as we expand our portfolio with value-add solutions to help hospitals succeed,” 

About Aegis Health Group

Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ data-driven Physician Relationship Management strategy creates strategic alignment between hospitals and their medical staff to drive service-line growth, enhance patient care and quality, and provide timely issue resolution. Further information about Aegis is available at www.AegisGroup.com or on their blog at www.aegishi4.com.

 

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]]> Tue, 26 Mar 2013 00:00:00 GMT <![CDATA[New Thought Paper From Aegis Health Group Provides an In-Depth Look at Attaining Success in the ACO Environment ]]> As healthcare reform rolls out across the country, hospitals must find a way to successfully transition between an environment that still reimburses on a fee-for-service basis and a future that requires they oversee the continuum of care for defined populations. Managing the complexities of that transition is the essence of Aegis Health Group's latest thought paper, “Accountable Care: The Focus of Reform.” 

In the paper Aegis offers strategies for balancing the opportunities in a fee-for-service environment with a pay-for-performance world. Under the provisions of the Affordable Care Act, providers who seek to become accountable care organizations (ACOs) will be responsible and potentially rewarded for maintaining the health of people who are well and managing the conditions of those who are at risk or chronically ill. Greater emphasis will be placed on disease management, health coaching, wellness programs and preventive services. In this pre-primary healthcare environment, consumers become “patients” before they actually become patients in the traditional sense. While the model is still evolving, some ACOs are enjoying early successes in population health management. The paper includes an in-depth look at:

> Case studies on two hospitals that are evolving as ACOs and the lessons they have learned.

> Key strategies that organizations must implement before becoming an ACO.

> The technological infrastructure that must be in place before attaining ACO status.

“Many hospital executives may be encouraged to know that the physician integration and technological initiatives they have been working on for years are key elements of an ACO,” said Aegis President and CEO Pearson Talbert. “As healthcare organizations move to the value- and performance-based reimbursement structure of ACOs, incremental strategies can help ensure a more seamless transition.”

Aegis’ thought paper series, which offers insight into hospital leadership and business development challenges, includes “Prescription for Identifying and Growing Physician Leaders,” “The Four Keys to a Successful Physician Relationship Management Program,” “Hospitals at a Crossroads: Achieving Success in an Era of ACOs,” and “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals.” All are available at no charge at AegisGroup.com.

About Aegis Health Group

Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ data-driven Physician Relationship Management strategy creates strategic alignment between hospitals and their medical staff to drive service-line growth, enhance patient care and quality, and provide timely issue resolution. Further information about Aegis is available at www.AegisGroup.com or on their blog at www.aegishi4.com.

 

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]]> Tue, 26 Feb 2013 00:00:00 GMT <![CDATA[Webinar Explores What Employers Want From Hospitals in Just 30 Minutes]]> Today’s employers are seeking support to control healthcare costs and improve workforce productivity. Hospital executives are invited to find out how they can be part of the solution employers are seeking during a complimentary 30-minute webinar at 10 a.m. (Central Standard Time) on Feb. 20 offered by Aegis Health Group. Participants must pre-register at www.aegisgroup.com/webinar.
 
In just a half hour, participants will discover:
  1. Who the new consumers are and why they vitally are important to a hospital’s business development strategy.
  2. The “rules of the road” for connecting with employers.
  3. How ACOs fit into an employer-directed wellness program.
  4. Why employers are waiting for hospitals to make the first move.
 
“Employee health is a major concern of businesses of all sizes across the nation,” said Anita Van Melle, Aegis Health Group’s vice president of operations. “Hospitals have a great opportunity to position themselves as central to the solution of better health and lower healthcare costs while building affinity with local consumers, which drives market share and revenues.”
 
This webinar is the latest in Aegis’ series of informative and engaging discussions that help hospitals increase market share, solidify relationships with consumers and physicians and drive revenues. Aegis also offers insight into hospital leadership challenges through its thought paper series, which are available through its website at www.aegisgroup.com.
 
About Aegis Health Group
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing thisAegis’ data-driven Physician Relationship Management strategy creates strategic alignment between hospitals and their medical staff to drive service-line growth, enhance patient care and quality, and provide timely issue resolution. Further information about Aegis is available at www.AegisGroup.com or on their blog at www.aegishi4.com.
 
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]]> Tue, 12 Feb 2013 00:00:00 GMT <![CDATA[Keynote Speakers Explore Healthcare Hot Buttons at Aegis Health Group Conference]]> Three industry leaders examined some of the healthcare industry's most pressing issues during the Aegis Health Group I3 conference, held simi-annually in Nashville.

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]]> Wed, 30 Jan 2013 00:00:00 GMT <![CDATA[Casandra Graham joins Aegis Health Group as VP of Business Development]]> Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, has appointed Casandra Graham as its vice president of business development. In this role Graham is responsible for business expansion in the western region of the United States by supporting hospitals in their efforts to create healthier populations and build stronger relationships with their physicians.
 
Aegis provides hospitals with the infrastructure, technology and staff support to implement population health management programs as well as physician relationship management programs. Using Aegis’ best-practice approach, hospitals are able to help local community residents, including employer groups; identify health risks; access proper medical resources; and, as a result, improve overall health.
 
Graham brings nearly ten years of experience in sales and marketing, many of which were in the healthcare industry. Prior to joining Aegis Health Group, Graham served as a provider client executive for OPTUM Inc. and as associate market director for AIM Healthcare Services Inc. She earned a Bachelor of Arts degree in communications and telecommunications from Purdue University in West Lafayette, Ind.
 
“Casandra is a welcome addition to the Aegis team,” said Pearson Talbert, president and CEO of Aegis Health Group. “She brings an in-depth understanding of the healthcare industry, sales, and marketing and a commitment to helping hospitals grow market share and drive revenues.”
 
About Aegis Health Group
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing thisAegis’ data-driven Physician Relationship Management strategy creates strategic alignment between hospitals and their medical staff to drive service-line growth, enhance patient care and quality, and provide timely issue resolution. Further information about Aegis is available at www.AegisGroup.com or on their blog at www.aegishi4.com.
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]]> Tue, 15 Jan 2013 00:00:00 GMT <![CDATA[Four New Year's Resolutions for Hospitals]]> While consumers resolve to eat healthier, exercise more and lose weight, hospitals also can benefit from identifying resolutions that promote better health – for both their patients and their bottom line. Drawing from more than 20 years of experience working with hospitals, Aegis Health Group has identified the top four New Year’s resolutions for hospital leaders.
 
1.       Practice your balancing act. Many healthcare organizations have one foot planted on the dock, representing the fee-for-service system, and the other on the boat, which is headed in the direction of providing care more cost-effectively while improving quality (or the pay-for-performance model). Progressive hospital leaders will go beyond value-based contracts with their payers; additionally they will become health plan sponsors as they adopt direct-to-employer contracting strategies and narrow networks. This balancing act is key to optimizing opportunities with insured populations while preparing the infrastructure necessary to launch and manage patients in an ACO environment.
 
2.       Embrace nerdvana. Today’s technology allows for greater connectedness with consumers than ever before. In addition to vital electronic health records, consider new ways to reach out proactively, such as social media. Other examples include adopting a consumer health portal, in addition to a patient portal, or sending dynamic “e-health” messages – accessible from their computers and smart phones. Add at least one new tool this year that offers two-way communication with the growing number of consumers using technology to accelerate the care continuum in your market.
 
3.       Add carrots to your diet. Hospital employees are often heavy utilizers of healthcare services and don’t always exhibit the epitome of health. Rollout a wellness program for your own workforce that uses incentives to encourage cooperation and health improvement. As a result, you’ll not only have healthier employees, but should see a decrease in health-related expenses, higher productivity and morale, and lower absenteeism and workers’ compensation claims.
 
4.       Step up your health and wellness game. With your own employees on the path to better health, take your wellness program into the community by working with local employers and other targeted populations. Hospitals are logical and trusted partners to which local residents should turn for education and support.
 
About Aegis Health Group
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing thisAegis’ data-driven Physician Relationship Management strategy creates strategic alignment between hospitals and their medical staff to drive service-line growth, enhance patient care and quality, and provide timely issue resolution. Further information about Aegis is available at www.AegisGroup.com or on their blog at www.aegishi4.com.
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]]> Tue, 08 Jan 2013 00:00:00 GMT <![CDATA[St. Joseph Health Expands Partnership with Aegis Health Group ]]> St. Joseph Health has selected Aegis Health Group to implement and manage a comprehensive physician relationship management program for St. Joseph Hospital of Orange and St. Joseph Health, St. Mary of Apple Valley.

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]]> Tue, 11 Dec 2012 00:00:00 GMT <![CDATA[Aegis Webinar Shows Hospitals How to Create Exceptional Physician Relationship Management Programs]]> A dynamic and informative webinar presenting thedata-driven PRM program evaluation and best practice with one of Arizon'a largest healthcare systems. 

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]]> Mon, 19 Nov 2012 00:00:00 GMT <![CDATA[New Thought Paper from Aegis Health Group Provides ]]> Explore the value of including physician representation on your hospital leadership team. Also covers how to identify and cultivate physician leadership, the essential elements of creating an academy-type environment and more.

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]]> Mon, 12 Nov 2012 00:00:00 GMT <![CDATA[Aegis Health Group Offers Hospitals Seven Tips to Enhancing Physician Trust]]>

As the Affordable Care Act takes hold, it’s clearer than ever that hospitals and physicians need to work well together to succeed in the new healthcare dynamic. Key to that success is trust. Following are seven tips for building and enhancing that all-important physician trust.

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]]> Wed, 17 Oct 2012 00:00:00 GMT <![CDATA[Abrazo Health Care and Aegis Health Group Present “Energizing Your Physician Relationship Management Program” at 2012 SHSMD Conference]]> Abrazo Health Care, one of the largest healthcare organizations in Arizona, successfully tackled one of hospital CEOs’ top leadership challenges: stronger relationships between physicians and the health system. Jim Banahan, senior vice president of strategy and business development for Abrazo Health Care, will join Rochell Pierce, vice president of physician relationship management for Aegis Health Group, to present “Energizing Your Physician Relationship Management Program” at the annual conference of the Society for Healthcare Strategy and Market Development (SHSMD). The Connections 2012 conference takes place Sept. 19-22 in Philadelphia.

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]]> Tue, 11 Sep 2012 00:00:00 GMT <![CDATA[Speakers at Aegis Health Group Conference Address Industry Implications of Health Care Reform, Population Health and Generational Communications]]> Keynote speakers discussed the dynamics and impact of health care reform as it relates to hospitals, employers and other health care organizations at the Aegis Health Group I3 semi-annual conference held in Nashville.

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]]> Mon, 16 Jul 2012 00:00:00 GMT <![CDATA[Baptist Health System Saves $1.6 Million Through Worksite Wellness Program Targeting its own Employees]]> Chief Human Resource Officer Alan Bradford presents at HFMA-ANI Conference, June 27 in Las Vegas, NV, giving details about Baptist Health System’s successful workforce wellness program deployment.

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]]> Wed, 20 Jun 2012 00:00:00 GMT <![CDATA[Six Essential Steps to a Successful Population Health Management Program]]> As hospitals seek ways to reduce overall healthcare costs and create healthier communities, Population Health Management (PHM) is becoming central to the solution. Aegis Health Group, drawing on more than 20 years of experience in working with hospitals, has identified six essential steps to a successful PHM program:
 
  1. Create a broad network of partners. Hospitals must first obtain overriding support and cooperation from within and outside the organization. This includes the management team, medical staff and referring providers as well as community organizations and leaders.
 
  1. Hone your PHM focus. Identify the health improvement components that will provide the greatest return on investment for the hospital, providers and the community at large. Key areas of focus will be identified based on data collection and analysis of market demographics and psychographics (lifestyle, behaviors and values), hospital service line capacities, and provider and payer profiles. Special emphasis should be placed on pinpointing the population health issues that are most costly and that put the greatest strain on provider resources.
 
  1. Develop key payer relationships. Hospitals must be prepared as more payers migrate toward reimbursement models that incentivize coordinated quality care through shared savings and seek to curb demand for critical and acute-care services through bundled payments. Hospitals must align themselves with payers who share not only their strategic goals of improving the health of populations and reducing the per capita costs of healthcare, but their clinical goals to enhance the experience of care and their financial goals for a sustainable reimbursement strategy.
 
  1. Foster strong physician relationships. By its very nature a PHM program will identify health risks of the population as well as determine who doesn’t have a primary care physician. The key to effectively managing health risks and improving overall health is to have an aligned and supportive physician community. PHM is a win-win for hospitals and physicians as it is simultaneously identifying and mitigating health risks while building referrals to affiliated physicians.
 
  1. Collect, analyze and track data to monitor health improvements. With optimal data and results tracking, hospitals can measure whether individuals are using more appropriate and less-costly services, as compared to postponing care until more acute care is required. A robust PHM program includes the tools that allow hospitals to do this.
 
  1. Offer community education, outreach and interventions to mitigate health risks. Comprehensive and coordinated preventive – or “pre-primary care” – is the most meaningful way to affect key health cost drivers within a community. Led by hospitals these programs would operate from the premise that it is less costly to engage patients in health improvement before they develop risk factors instead of waiting for patients to require primary care interventions or acute-care treatment.
 
“With a solid population health management program, hospitals can make a positive and significant impact on the health of the entire community while creating a stronger and more financially sound healthcare organization,” said Pearson Talbert, president of Aegis Health Group. “Aegis’ programs put hospitals at the center of the healthcare solution.”
 
Aegis’ thought paper, “Healthcare’s Rising Crescendo: Population Health Management,” explores the critical role that hospitals can play in creating healthier communities – without losing sight of their bottom line. It is available at no charge for downloading at http://www.aegisgroup.com/REVENUE-GROWTH-STRATEGIES/Population-Health-Management.
 
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about Aegis is available at www.aegisgroup.com or on their blog at www.aegishi4.com.
 
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]]> Mon, 07 May 2012 00:00:00 GMT <![CDATA[Medical Centers Adopt Aegis Health Group’s Physician Relationship Management Solution]]> Two medical centers add physician relationship management solutions from Aegis Health Group to build physician loyalty and enhance service line opportunities.

 

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]]> Mon, 23 Apr 2012 00:00:00 GMT <![CDATA[Aegis Health Group Promotes Pearson Talbert to Chief Executive Officer]]>      Aegis Health Group’s board of directors today named Pearson Talbert president and chief executive officer, effective immediately. Talbert had been serving as the company’s president since April 1, 2011.
 
     In this broader role Talbert will continue to provide oversight for the company with an increased focus on new growth opportunities and strategic partnerships. Aegis is the nation’s leading provider of business development strategies for hospitals.
 
     Under Talbert’s leadership Aegis has expanded its portfolio to include enhanced use of technology such as a new Customer Relationship Management (CRM) solution, mobile communication and social media offerings, and a redesigned consumer and physician contact management solution as well as additional products like health coaching that allow hospitals to build market share within their communities.
 
     “In his role as president, Pearson has combined a remarkable energy and knowledge of the marketplace with tremendous vision and passion,” said Roland Wussow, Aegis’ chairman of the board. “As the business environment becomes increasingly more competitive and the healthcare industry even more complex, we are confident that this combination of qualities will contribute greatly to Aegis’ continued growth and development.”
     Talbert, 40, first joined Aegis in 2009 as chief development officer. Under his direction the company has experienced record-setting growth and in 2010 introduced new technologies and solutions that help hospitals build their employer and population health management outreach programs while enhancing their relationships with the local physician community.
 
     For more than 20 years, Aegis Health Group has helped hundreds of hospitals build market share and grow revenue with focused and proven business development solutions. These solutions include employer-directed and population health-management strategies, which identify and intelligently manage the health risks of local consumers within the communities they serve while driving them to relevant hospital services. Complementing this Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about Aegis is available at www.aegisgroup.com or on their blog at www.aegishi4.com.
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]]> Mon, 09 Apr 2012 00:00:00 GMT <![CDATA[Aegis Webinar to Focus on Identifying and Developing Physician Leaders ]]> A complimentary webinar hosted by Aegis Health Group looks at why recognizing and developing physician leaders is critical to a hospital’s success. The hour-long webinar, “Prescription for Establishing Physician Leadership,” begins at 11 a.m. CDT on March 28. Participants must pre-register at www.aegisgroup.com/webinar. Michael Burcham, an award-winning instructor of graduate courses in healthcare innovation at Vanderbilt Owen Graduate School of Management and an accomplished entrepreneur and principal for Executive AURA, is one of the presenters.
 
Through its quarterly webinar series, Aegis delivers practical insights and assessment points for building effective physician relationship management programs. During this webinar, co-hosted by Burcham and Aegis’ Vice President of Physician Relationship Management Rochell Pierce, participants will:
 
1. Discover why identifying and developing physician leaders is critical to the success of your organization.
2. Learn how to recognize potential physician talent by exploring the key attributes essential for strong leaders.
3. Understand the importance of physician alignment and effective on-boarding protocols in creating a foundation for growing great leaders.
4. Learn what key components are necessary for the development of an academy-type environment to cultivate physician leaders.
 
Aegis’ thought papers, “The Four Keys to a Successful Physician Relationship Management Program,” “Hospitals at a Crossroads: Achieving Success in an Era of ACOs,” and “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” also offer extensive insight into building lasting relationships with physicians. All are available at no charge with a passport request from www.aegisgroup.com.
 
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the communities they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about Aegis is available at www.aegisgroup.com or on their blog at www.aegishi4.com.
 

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]]> Tue, 20 Mar 2012 00:00:00 GMT <![CDATA[Webinar to Examine Why Population Health Management Should be a High Priority for Hospitals]]> A complimentary webinar, hosted by Aegis Health Group, looks at how hospitals can make a positive and significant impact on the health of the community while creating a stronger and more financially sound healthcare organization. The hour-long webinar, “Why Population Health Management Should be a High Priority for your Hospital,” begins at 10 a.m. CDT on February 22. Participants must pre-register at www.aegisgroup.com/webinar.
 
Through its quarterly webinar series, Aegis delivers practical insights and assessment points for building programs that grow market share, improve community health and drive bottom-line results. Webinar participants will gain insights on how to:
  1. Enhance your hospital’s provider and community relations networks
  2. Expand your health initiatives to reach a larger population
  3. Gather baseline health data, leverage to the hospital’s advantage and measure changes over time
  4. Channel patients to service lines that have capacity and deliver the best margins
  5. Prepare today for fundamental reimbursement changes in the works
“Population Health Management is becoming increasingly important as all stakeholders – providers, employers, payers and consumers – seek ways to reduce overall healthcare costs and become healthier,” said Yale Miller, Aegis’ executive vice president of operations and one of the webinar presenters. “Aegis’ programs put hospitals at the center of the healthcare solution.”
 
Aegis’ recent thought paper, “Healthcare’s Rising Crescendo: Population Health Management,” explores the critical role that hospitals can play in creating healthier communities – without losing sight of their bottom line. It is available at no charge with a Passport request from www.aegisgroup.com.
 
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about Aegis is available at www.aegisgroup.com or on their blog at www.aegishi4.com.
 

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]]> Tue, 14 Feb 2012 00:00:00 GMT <![CDATA[Hospital Leaders can take a Broader View of Community Health with Population Health Management, says Aegis Health Group]]> (NASHVILLE, Tenn. – February 7, 2012) – In its latest thought paper, “Healthcare’s Rising Crescendo: Population Health Management,” Aegis Health Group explores the critical role that hospitals can play in creating healthier communities – without losing sight of their bottom line – and offers building blocks for assembling a successful Population Health Management (PHM) strategy.
 
In the paper Aegis outlines eight reasons why hospitals should be at the nucleus of PHM programs, including the fact that hospitals are a trusted and credible agent that consumers, businesses and civic leaders rely on for healthcare stewardship. In addition, with healthcare reform, hospitals have a vested financial interest in mitigating chronic conditions and reducing costly emergency visits.
 
“Through strategic Population Health Management programs, hospital executives have an opportunity to make a positive and significant impact on the health of the community while creating stronger and more financially sound healthcare organizations,” said Aegis President Pearson Talbert. “Population Health Management should be an integral part of a hospital’s overall business development strategy.”
 
The good news, as the paper points out, is that hospital leaders need only look to their organizational mission to gain a clearer perspective for the future. The core mission of every hospital always has been based on one simple notion: improving the health of the community. The Patient Protection and Affordable Care Act has made wellness and disease prevention a national healthcare priority.
 
“As reimbursements become tied to accountability and quality outcomes, hospitals will foster a healthier bottom line by cultivating healthier patients from the outset,” said Talbert. “A PHM initiative allows hospitals to focus their attention on and redirect resources to activities that have the greatest impact on overall population health.”
 
Aegis thought papers are available free at www.aegisgroup.com.
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com or www.aegishi4.com.
 

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]]> Tue, 07 Feb 2012 00:00:00 GMT <![CDATA[Aegis Health Group Taps Technology to Expand Capabilities and Provide Solutions to Hospitals’ Business Development Needs]]>
Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, demonstrates its continued commitment to providing technology-driven innovations that help hospitals drive bottom-line growth and enabled the company to achieve new heights.
 
“In 2011 we introduced new technologies and solutions to which the marketplace responded with tremendous support,” said Aegis President Pearson Talbert. “We intend to continue to push the envelope in 2012 as we look to smartly leverage technology in ways that help hospitals build their employer and population health management outreach programs while enhancing their relationships with the local physician community.”
 
To Talbert’s point, among the technology-driven solutions Aegis introduced in 2011 were:
 
>> A new customer relationship management solution that allows hospitals to gather, manage and analyze data about partnering employer and community groups.
>> An online health risk assessment system that provides extensive customization and branding capabilities for hospitals.
>> The use of QR codes on Aegis’ popular health information centers, which are health-themed and hospital-branded displays installed at partnering worksites.
>> An electronic health information center designed to promote hospital activities and services, which allows for the capture and analysis of individual consumer interests.
>> A strategic partnership with GOBA, a mobile application that allows users to easily organize and bring people together who share common interests, expanding hospitals’ opportunities to reach individuals with health-related activities.
>> An enhanced physician relationship management software, PRISM, to feature a more intuitive dashboard as well as greater reporting and tracking capabilities.
>> The launch of Aegis’ blog, “HI4: Hospital Intelligence, Insight, Innovation and Impact,” which offers a fresh take on the latest healthcare news, issues and trends in the business of healthcare as well as case studies and stories from inside today’s hospitals.
 
For more than two decades, Aegis has been a trusted partner in helping hospitals nationwide achieve their business development goals. Talbert believes that by tapping into the new technologies Aegis introduced in 2011, the company “not only solidified our leading position in the area of employer-directed marketing but provided the solution sets hospitals need to develop, implement and monitor population health-management programs that strengthen relationships with local employers.”
 
In 2011 Aegis also continued to grow its physician relationship management program, which since 2007 has been helping hospitals foster stronger relationships with their medical staff. “Today’s healthcare marketplace compels hospitals to be more focused than ever in establishing relationships with those physicians who can provide desirable volume to the hospital and exceptional care to patients,” noted Talbert.
 
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about all of the products Aegis offers is available at www.aegisgroup.com.
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]]> Mon, 23 Jan 2012 00:00:00 GMT <![CDATA[Speakers Tout Value of Workforce Health as Crucial Part of Employers’ Business Strategy During Semi-Annual Aegis Health Group Conference]]> Keynote speakers discussed the dynamics and impact of workforce health initiatives, which are becoming an integral part of the overall business strategy for employers of all sizes. Attendees to Aegis Health Group’s semi-annual conference heard from Jim Horrell, principal of Mercer Health & Benefits LLC; Dr. Terry Sinclair, retired chief medical officer for Valley Health in Virginia; Thomas Parry, Ph.D., president of the nonprofit Integrated Benefits Institute based in San Francisco; and Devin Carty, chief marketing officer, vice president of culture and chief experience officer for Vanguard Health Systems.
 
The Healthcare Reform Act has increased the nation’s focus on creating a healthier population and preventing disease, an idea that is gaining attention within hospitals, employer groups and beyond. That was the focus of Aegis’ recent conference held in Nashville. Speakers took a close look at the effect of lifestyle choices and chronic conditions and on productivity and healthcare costs, while identifying strategies to improve health and reduce spending.
 
Drawing from more than 35 years in the medical field, Dr. Sinclair discussed the impact of better population health management. He indicated that 81 percent of hospital admissions, 91 percent of all prescription medications and 75 percent of the nation’s medical care costs are directly linked to chronic diseases. “Most of these costly chronic conditions are preventable or could be greatly improved with proper management, education and intervention,” he said during his presentation. “Hospitals can play a greater role in mitigating these numbers in a way that benefits the entire community while reducing overall healthcare costs.”
 
Horrell’s presentation, “What We’re Thinking About What Employers Are Thinking About: Plan Costs, Designs and the Influence of Healthcare Reform,” looked at what activities are positively impacting employers’ goals to manage overall health-related costs and identified areas for improvement. Of the many positive trends tracked by Mercer’s national survey of employers is the growing number of “employers adding incentives and penalties to boost employee participation in wellness or health management programs to help mitigate rising insurance costs,” he noted.
 
Parry from the Integrated Benefits Institute supported that idea during his presentation. He went on to emphasize the cost implications and importance of data along with how some employers are optimizing on this strategy. “Solid research results clearly prove a direct link between health, productivity and the bottom line,” he said.
 
Taking it a step further, Carty from Vanguard Health System revealed the benefits of leveraging the strengths of each individual employee. He advocates identifying individual employee talents, which when combined with skills and knowledge, contribute to a significantly stronger organization. “This approach can deliver competitive differentiation as the engaged workforce strives to achieve and deliver optimal customer service, innovation and value creation,” he said. “These are keys to making individuals and the company’s solutions or services indispensable.”
 
About Aegis Health Group
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about all of the products available through Aegis is available at www.aegisgroup.com.
 

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]]> Wed, 11 Jan 2012 00:00:00 GMT <![CDATA[Five Hospital Business Development Trends to Watch in 2012]]> Five key trends to drive hospital business development in 2012.

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]]> Wed, 21 Dec 2011 00:00:00 GMT <![CDATA[Aegis Webinar Answers the Question: Is Physician Employment a Field of Dreams?]]> Physician employment doesn’t guarantee loyalty or alignment. But what does? The answer to this question is the focus of an upcoming webinar hosted by Aegis Health Group, the nation’s leading provider of healthcare business development strategies. The complimentary webinar, “Physician Alignment: If You Build It, Will They Be Loyal?” will take place from 11 a.m. to noon CST on Nov. 16. Participants must pre-register online at www.aegisgroup.com/webinar.

Through its quarterly webinar series, Aegis delivers practical insights and assessment points for building effective physician relationship management programs. During this webinar, participants will:

1. Learn how to build relationships with physicians from day one in the recruitment process.
2. Gain insight into the critical errors hospitals make when developing and implementing a physician employment strategy.
3. Discover how to achieve quality outcomes that support the hospital’s strategic vision, mission and values.

“Many hospitals are attempting to increase hospital-physician alignment by hiring more doctors only to discover that employment does not guarantee loyalty or alignment,” said Rochell Pierce, Aegis Health Group’s vice president of physician relationship management. “While there are many philosophies for increasing physician alignment, we have found that a targeted, sales-based and measurable strategy produces the best results and greatest ROI.”

Aegis’ thought papers, “The Four Keys to a Successful Physician Relationship Management Program,” “Hospitals at a Crossroads: Achieving Success in an Era of ACOs,” and “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” also offer extensive insight into building lasting relationships with physicians. All are available at no charge from www.aegisgroup.com.

Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and medical staffs. Further information about all of the products available through Aegis is available at www.aegisgroup.com.

 

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]]> Fri, 11 Nov 2011 00:00:00 GMT <![CDATA[Abrazo Health Care Implements Aegis Health Group’s Physician Relationship Management Solution ]]> Abrazo Health Care, part of Nashville-based Vanguard Health System, has engaged Aegis Health Group to establish a physician relationship management program. One of Arizona’s largest healthcare organizations, Abrazo serves the metropolitan Phoenix area through six hospitals, a physician medical group and two health plans.
 
Aegis’ physician relationship management program combines the latest technology with a high-touch approach that helps hospitals better address the needs and support the professional goals of medical staff. Aegis’ custom-designed solution includes a trained physician relationship specialist to serve as a liaison between Abrazo and its more than 2,100 affiliated physicians. That liaison will use Aegis’ proprietary contact management software, called PRISM, as well as sales training and program development support. PRISM allows Abrazo to respond to individual doctor’s requests in a personal and efficient manner and measure the value of building long-term relationships with their physicians using a data- and results-driven approach. 
 
“With a mission and vision to help people achieve Health for Life, we must work collaboratively with our physician partners to serve patients and our community,” said Jim Banahan, senior vice president of strategy and business development. “Aegis Health Group’s proven strategies and useful tools are helping us collaborate more successfully with physicians and connect patients to Abrazo Health Care.”
 
Strategic physician relationship management programs enable hospitals to attract and retain top physicians and increase patient volume and revenue. The most effective initiatives achieve alignment in three areas – referral, strategic and economic – and they must be measurable, sustainable and accountable. Aegis thought paper, “Four Keys to a Successful Physician Relationship Management Program,” explores the components hospitals need to create effective relationships with their doctors. The paper is available free from www.aegisgroup.com.
“A targeted, strategic and measurable approach to physician relationship management will allow Abrazo to effectively identify those issues that are most important to their doctors and allow them to achieve a high degree of synergy,” said Rochell Pierce, Aegis’ vice president of physician relationship management.
About Aegis Health Group.
 
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about all of the products available through Aegis is available at Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about all of the products available through Aegis is available at Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about all of the products available through Aegis is available at www.aegisgroup.com
 
About Abrazo Health Care
As the second largest health care delivery system in Arizona, Abrazo Health Care is committed to providing excellent medical care to the residents of Maricopa County. The Abrazo system
includes five acute care hospitals: Arrowhead Hospital, Maryvale Hospital, Paradise Valley Hospital, Phoenix Baptist Hospital and West Valley Hospital; and one specialized cardiovascular hospital, Arizona Heart Hospital; with a combined 1,027 licensed beds. In addition the system consists of two health plans: Phoenix Health Plan, and Abrazo Advantage, serving nine counties in the state; School-Based Health Centers; and Abrazo Medical Group with 70 employed physicians in 19 Valley locations. Visit www.abrazohealth.com for more information.
 

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]]> Mon, 07 Nov 2011 00:00:00 GMT <![CDATA[William Walker Joins Aegis Health Group as Vice President of Information Technology Services ]]> Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, has appointed William “Bill” Walker as vice president of information technology services effective immediately. This position supports Aegis’ expertise in creating the customized software applications that are an integral part of hospitals’ population health management and physician relationship management programs.
 
As vice president of information technology services, Walker will oversee the development, architecture, customization and implementation of Aegis’ proprietary software tools. For more than a decade, Walker has assisted healthcare-related organizations in a variety of information technology functions. Most recently he served as a leader in application development and implementation for a healthcare industry software developer specializing in provider credentialing and quality/clinical data. Previously he provided application development for Vanderbilt University Medical Center. Walker attended Louisiana State University and is a veteran of the first Gulf War in which he served in the U.S. Navy.
 
“We are honored to have Bill join the Aegis team,” said Pearson Talbert, president of Aegis Health Group. “He brings the kind of ingenuity and results-oriented approach that Aegis needs to help hospitals track, measure and optimize the impact of their efforts to create healthier communities and build stronger relationships with physicians.”
 
For more than 20 years, Aegis has helped hospitals increase market share and grow revenues by strengthening relationships with both consumers and physicians. Through its employer-directed health program, hospitals have developed partnerships with local businesses as a way to develop a healthier workforce while fostering affinity between commercially insured employers and the hospital. In addition to an employer relations specialist located within the hospital, Aegis’ employer-directed solution uses proprietary software to identify health risk information about individuals, provide aggregated population health information to employers, and determine potential health savings for businesses based on improving the health of their workforce.
 
Aegis’ physician relationship management program helps hospitals increase physician loyalty and solidify their alignment with the facility by combining the talent of a trained physician relationship specialist with PRISM, its proprietary contact management software. PRISM includes a database of affiliated physicians and tracks requests and issues raised by doctors to ensure that they are addressed promptly. This unique software also allows hospitals to measure the value of building long-term relationships with their physicians using a data- and results-driven approach.
 
Further information about all Aegis’ products is available at www.aegisgroup.com.
 

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]]> Wed, 05 Oct 2011 00:00:00 GMT <![CDATA[Hospital Leaders can Discover How to Offset Losses from Medicaid Cuts ]]> Cuts to Medicaid programs can mean millions in reimbursement reductions for hospitals. A complimentary webinar, hosted by Aegis Health Group, will explore one proven solution that allows hospitals to increase revenues and effectively offset reimbursement shortfalls. The second in the “A.M.inar – Get the Buzz” series of morning webinars, this 30-minute discussion, “Navigating Medicaid Cuts to Increase Hospital Profit,” begins at 10 a.m. CDT on Sept. 28. Participants must pre-register at www.aegisgroup.com/webinar. Attending registrants receive a $10 Starbuck’s gift card.
 
Webinar participants will learn how to develop an employer-relationship strategy to offset Medicaid cuts as well as expand occupational health programs to reach a greater segment of the population. Specific examples will illustrate how other hospitals have taken a pre-emptive approach to mitigating reimbursement reductions and are coming out ahead.
 
“As more states are forced to cut Medicaid funding, hospitals must proactively and strategically seek ways to make up for the financial losses they are sure to face,” said Yale Miller, Aegis Health Group’s executive vice president. “Partnering with local employers puts hospitals in charge of their own financial fate while simultaneously helping local businesses reduce their health-related costs by creating a healthier workforce.”
 
This webinar is the latest in Aegis’ series of informative and engaging discussions that help hospitals increase market share, solidify relationships with physicians, and grow revenue. Aegis Health Group’s thought paper series and HI4 blog also provide valuable insight into how hospitals can thrive amidst the changing healthcare landscape.
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and medical staffs. Further information about all of the products available through Aegis is available at www.aegisgroup.com.
 

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]]> Tue, 20 Sep 2011 00:00:00 GMT <![CDATA[Aegis Health Group Shares Four Keys to Better Alignment Between Hospitals and Physicians in Latest Thought Paper]]> Physician alignment initiatives help boost hospital volumes. An effective physician relationship management program is the most effective way to build bridges with physicians and gain market share according to the latest thought paper from Aegis Health Group, “The Four Keys to a Successful Physician Relationship Management Program.”
 
In the paper Aegis, the nation’s leading provider of business development strategies for hospitals, explores these four key elements to the success of a physician relationship management program:
 
1.     Strategic deployment of resources
2.     Executive and operational support
3.     Unwavering sales focus and intensity
4.     Accountability and measuring results
 
“A successful physician relationship management program doesn’t need to be complicated; however, attaining success requires a tireless focus on these four key elements,” said Aegis President Pearson Talbert. “Using a strategic physician relationship management approach that integrates high-tech and high-touch, Aegis has been able to help its client hospitals foster stronger connections with doctors and gain market share as a result.”
 
The paper explores three types of alignment that can be achieved with a strong physician liaison managing the physician relationship management program. These are referral alignment, economic alignment and strategic alignment. It also provides examples of the results some hospitals have realized through successful physician alignment initiatives.
 
“The Four Keys to a Successful Physician Relationship Management Program” and Aegis’ other thought papers, including “Hospitals at a Crossroads: Achieving Success in an Era of ACOs” and “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” are available free when you request an Aegis Passport at www.aegisgroup.com.
 
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com or www.aegishi4.com

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]]> Fri, 05 Aug 2011 00:00:00 GMT <![CDATA[Webinar Takes Hospital-Physician Alignment Programs to a New Level]]> A complimentary webinar, hosted by Aegis Health Group, looks at the role of sales in strengthening hospital-physician relationships. The hour-long webinar, “It’s a New (and More Complex) Game. Beyond Simple Sales,” begins at 11 a.m. CDT on July 20. Participants must pre-register at www.aegisgroup.com/webinar.
 
Through its quarterly webinar series, Aegis delivers practical insights and assessment points for building effective physician relationship management programs. Webinar participants will:
 
1. Find out how to elevate their physician outreach programs by taking an “advisory-selling” approach that can create new opportunities.
2. Learn how to turn the hospital’s physician-relationship management professional into a true business consultant and advisor.
3. Gain insights about how to establish rich relationships with physicians that can help their staff attain new levels of revenue and efficiency.
4. Understand the key traits and skills possessed by high-octane physician sales professionals. 
 
“By understanding the physicians’ goals and working with them strategically, hospitals forge true long-term and profitable alliances that will benefit them further in this new age healthcare,” said Rochell Pierce, Aegis Health Group’s vice president of physician relationship management. “It’s about elevating the role of the physician relationship management liaison to serve as a mediator and consultant while also encompassing the attributes of an astute ‘sales’ professional.”
 
Aegis’ thought papers, “Hospitals at a Crossroads: Achieving Success in an Era of ACOs” and “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” also offer extensive insight into building lasting relationships with physicians. Both are available at no charge from www.aegisgroup.com.
 
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 

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]]> Fri, 08 Jul 2011 00:00:00 GMT <![CDATA[Speakers Tackle Nation’s Health and Healthcare Challenges During Aegis Health Group Conference]]> Keynote speakers discussed the impact of today’s changing healthcare landscape on hospitals, worksites and employees during Aegis Health Group’s semi-annual conference just held in Nashville. Dr. L. Casey Chosewood, senior medical officer for Total Worker HealthTM at the National Institute for Occupational Safety and Health, part of the Centers for Disease Control and Prevention (CDC); Jack McNamara, an industry leading healthcare consultant; and Christopher Silva, president and CEO of St. Francis Winery in Sonoma, Calif., shared their perspectives on healthcare reform, the nation’s leading health risks, and the employers’ role in impacting the health of the workforce. 
 
During his presentation – “Safe, Healthy and Engaged: Protecting the Health of Your Employees” – Chosewood explained the importance of healthier work environments and described how companies can reduce costs associated with an unhealthy workforce by investing in prevention. “Cardiovascular disease, cancer, diabetes and preventable injury are the deadliest threats facing the CDC,” he noted. “By implementing a comprehensive worksite health program and directing employees toward healthier choices, we can all make powerful changes toward better health.”
 
Silva’s presentation reflected an example of the type of worksite environment advocated by Chosewood. The winery utilizes a workforce health initiative developed in collaboration between St. Joseph Health System, Sonoma County, and Aegis Health Group that focuses on disease prevention, intervention and health management. Silva projects first-year savings to be up to $50,000 through lower absenteeism, greater productivity and overall improved health. “Through the partnership with St. Joseph Health System, St. Francis Winery aims to educate employees about their health and the stake they have in protecting and managing it,” said Silva. “Our goal is to identify health risks early then work with the professionals at St. Joseph to mitigate those risks and improve overall health.”
 
McNamara focused on how healthcare reform is forcing hospitals to move toward an outcomes-based management model. Hospitals with the strongest physician relationships and a plan for managing the health status and outcomes for chronic, preventable conditions will emerge the strongest. “Hospitals and physicians must become partners to prepare for success in the new models of care delivery and reimbursement,” he said. “We must work to develop an infrastructure that assumes the risk in an integrated, collaborative and seamless care model.”
 
“We were honored to have speakers with such a high level of expertise,” noted Pearson Talbert, president for Aegis Health Group. “The healthcare industry is undergoing an intense period of change, and it’s imperative that we identify opportunities to work together toward a healthier population and fiscally sound healthcare organizations.”
 
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 
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]]> Wed, 06 Jul 2011 00:00:00 GMT <![CDATA[Aegis Health Group Recommends Hospitals Look To Employer Partnerships To Offset Looming Medicaid Shortfalls]]> Aegis Health Group, the nation’s leading healthcare business development company, advises hospital leaders to strengthen relationships with local employers as a way to offset looming reductions in Medicaid reimbursements.
 
“Medicaid programs across America are facing drastic cuts as states seek ways to shore up budget shortfalls,” said Aegis President Pearson Talbert. “Hospitals must be prepared to make up for these pending financial losses, and one of the best ways to do this is by putting a strategy in place that focuses on attracting more commercially insured consumers.”
 
To Talbert’s point, Medicaid reimbursement has been cut in Florida by 12 percent, in California by 10 percent and in Texas by 8 percent. South Carolina and Arizona have taken similar actions with many other states following suit.
 
“For many hospitals these cuts represent millions of dollars in lost income,” said Talbert. “The most productive approach to dealing with this lost income is for hospitals to find ways to increase the right kind of market share. Given that employer-based health insurance covers nearly 64 percent of America’s population under the age of 65, focusing on this market is a logical place to start.”
 
The financial challenges hospitals face come at the same time that employers are looking for ways to improve the health of their workforces and, in turn, reduce companies’ health-related costs. With that in mind many hospitals have for years been partnering with local employers on health and wellness initiatives, but Pearson believes that today’s market forces demand more strategic, comprehensive and measurable programs.
 
“Occupational medicine programs alone are not sufficient to build relationships and create the amount of revenue hospitals need,” said Talbert. “Meaningful impact will be made through the introduction of programs that assess employee health risks and then offer personalized hospital-sponsored interventions, ongoing education and customized services that truly meet an employer’s needs.”
 
For more than 20 years, Aegis Health Group has helped hundreds of hospitals increase market share and grow revenues by building the kind of relationships with local employers similar to what Talbert is advocating. “Such partnerships not only serve the business and its workforce but truly help position hospitals as the driver of a healthier community. That is right where the hospital belongs, now more than ever!”
 
Aegis’ employer-directed business development program delivers a measurable return on investment and helps hospitals grow market share. Further information is available at www.aegisgroup.com.
 
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]]> Wed, 22 Jun 2011 00:00:00 GMT <![CDATA[Swedish Medical Center Adopts Aegis Health Group's Physician Relationship Management Platform]]> Swedish Medical Center, the largest nonprofit healthcare provider in the Greater Seattle area, has selected tools provided by Aegis Health Group to enhance its physician relationship management program. Aegis’ custom-designed solution includes its proprietary contact management software PRISM as well as sales training and program development support.
 
“Aegis is honored to continue a longtime relationship with Swedish Medical Center through the implementation of our physician relationship management strategy and tools,” said Aegis Vice President Rochell Pierce. “An already well-respected health system, Swedish will be able to further solidify and oversee its relationships with their medical staff using these tools.”
 
Aegis’ physician relationship management program combines the latest technology with a high-touch approach that helps hospitals better connect with their medical staff’s needs and professional goals. The PRISM software allows Swedish to respond to individual doctor’s requests in a personal and efficient manner and measure the value of building long-term relationships with their physicians using a data- and results-driven approach.
 
Strategic physician relationship management programs enable hospitals to attract and retain top physicians and increase patient volume and revenue. The most effective initiatives achieve alignment in three areas – referral, strategic and economic – and they must be measurable, sustainable and accountable.
 
A thought paper, titled “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” exploring the components of a successful physician relationship program is available free from www.aegisgroup.com.
 
 
About Aegis Health Group
            For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 
About Swedish Medical Center
Swedish has grown over the last 100 years to become the largest, most comprehensive nonprofit health provider in the Greater Seattle area. It is comprised of four hospital campuses; emergency departments and ambulatory care centers in Issaquah, Redmond and Mill Creek; Swedish Visiting Nurse Services; and Swedish Medical Group – a network of more than 70 primary care and specialty clinics located throughout the Greater Puget Sound area. Swedish recently opened a new emergency department and medical office building (MOB) on its Ballard campus and will open a new MOB and hospital in Issaquah in mid-July 2011. In addition to general medical and surgical care, Swedish is known as a regional referral center, providing specialized treatment in areas such as cardiovascular care, cancer care, neuroscience, orthopedics, high-risk obstetrics, pediatric specialties, organ transplantation and clinical research. For more information, visit www.swedish.org. In 2007 Swedish embarked upon an ambitious $100 million fundraising campaign. Campaign investments are used to support a wide-variety of initiatives throughout the healthcare system, including cancer, heart and vascular, women and children, neurosciences, and orthopedics as well as programs to support underserved populations. To date, the campaign has secured gifts totaling more than $74 million. For more information or to support the campaign, visit www.campaignforswedish.org.
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]]> Mon, 23 May 2011 00:00:00 GMT <![CDATA[New Thought Paper from Aegis Health Group Reveals Strategies for Growth, Success in Era of Healthcare Reform, ACO Formation]]> In its latest thought paper “Hospitals at a Crossroads: Achieving Success in an Era of ACOs,” Aegis Health Group explores strategies that allow hospital executives to create stronger and more financially sound healthcare organizations. The paper addresses the emergence of accountable care organizations (ACOs) along with the importance of cementing the right relationships.
 
In the paper Aegis, the nation’s leading provider of business development strategies for hospitals, begins by identifying these three irrefutable truths about ACOs:
1.       ACOs are all about relationships. In order for ACOs to succeed, hospitals must establish relationships built on trust and align incentives with their physicians and then foster synergistic community relationships.
2.       ACOs are going to create a new level of competition, which hospitals and communities have never before experienced.
3.       ACOs will set in motion a new era of cost shifting, underscoring the need for hospitals to take an active role in influencing patient self-care, prevention and wellness.
 
“Solid, mutually beneficial relationships with two core audiences – physicians and fully insured patients – are central to hospitals’ success whether they opt to adopt an ACO model or not,” said Aegis President Pearson Talbert. “By forging closer alignment with these two groups, hospitals will position themselves as part of the solution to rising healthcare costs and give themselves a decided competitive advantage.”
 
The paper includes examples of successful relationship-building outreach initiatives from three distinct healthcare organizations. Each of these hospitals has implemented a worksite health program that has allowed them to assume greater accountability for the populations they serve, a strategy that is advantageous regardless of ACO implementation.
 
This and Aegis’ other thought papers are available free at www.aegisgroup.com.
About Aegis Health Group
            For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com or www.aegishi4.com.
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]]> Wed, 11 May 2011 00:00:00 GMT <![CDATA[Hospital Executives Gain Insight into Business Development Strategies Through Aegis Health Group’s New Blog ]]> New Aegis Health Group Blog Launches:                                                  HI4 - Hospital Intel, Insight, Innovation and Impact @ www.AegisHI4.com

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]]> Fri, 06 May 2011 00:00:00 GMT <![CDATA[Hospital Leaders get the Buzz on Growing Market Share During Free Webinar Sponsored by Aegis Health Group]]> Hospitals that implement an employer-directed strategy can drive top-line revenue growth and attract market share from their competitors. A complimentary webinar, hosted by Aegis Health Group, will demonstrate how hospitals are using a data-driven marketing solution to build stronger relationships with consumers and produce a measurable ROI on their marketing investment. “Get the Buzz on Growing Your Hospital’s Market Share” begins at 10 a.m. CDT on April 27. Participants must pre-register at www.aegisgroup.com/webinar. Attending registrants receive a $10 Starbuck’s gift card.
 
Building upon its quarterly webinar series targeting physician relationships, Aegis is launching a new series of webinars focused on the role hospitals can play in helping local employers get a handle on escalating healthcare costs while attracting favorable market share. Webinar participants will learn how an employer-directed strategy can be the foundation for a business development approach that drives measurable top-line revenue growth for hospitals. The webinar will deliver specific relationship management tactics and real-life case studies.
 
“Right now hospitals have a perfect opportunity to exert their influence in working with employers to improve the health of their workforce while building affinity with a commercially insured population – the employee,” said Yale Miller, Aegis Health Group’s executive vice president. “Hospitals would be well-served to proactively build mutually beneficial relationships with local employer groups in worksite wellness programs, which have proven to deliver a positive ROI for the hospital’s investment.”
 
Aegis’ thought paper, “Health Management: Taking Charge in the Era of Reform,” also offers extensive insight into today’s healthcare landscape and the value these business development programs bring to hospitals. The complimentary paper is available at www.aegisgroup.com.
 
About Aegis Health Group
            For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 

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]]> Tue, 19 Apr 2011 00:00:00 GMT <![CDATA[Goba and Aegis Health Group Partner to Help Hospitals Expand Community Wellness Initiatives Using New Mobile Phone App]]> Goba LLC and Aegis Health Group have joined forces to bring to hospitals a unique mobile application expressly designed to encourage participation in local health-related activities and to promote a healthier lifestyle. Goba, which gets its name from “Get Out Be Active,” developed the mobile application that allows users to easily organize and bring individuals together who share common interests using smart phones, texting, or the Web. Aegis is the nation’s leading provider of business development strategies for hospitals.
 
“Goba’s partnership with Aegis Health Group offers hospitals the opportunity to engage consumers and increase loyalty through technology that is convenient, immediate, friendly and effective,” said Goba CEO John Dayani. “Aegis has a long history of providing progressive business development strategies to hospitals. Goba’s mobile platform is a logical technological addition to their already innovative solutions.”
 
Aegis’ hospital clients will now have access to the Goba application, which is available free for iPhone and Android platforms. Goba allows hospitals to encourage healthy activities among their own employees as well as the local employers and their workforce with whom the hospitals already have relationships thanks to Aegis’ employer-directed worksite health initiative. Using the mobile app, hospitals can invite Goba users to attend health-related classes or presentations, participate in health fairs, take fitness classes, or join other like-minded residents in healthy activities like hiking or golf.
One mid-western hospital recently became the first healthcare organization to give Goba a try and wholeheartedly embraced it for their employees. The hospital found tremendous value in the technology as it brought employees together for a planned activity. It also allowed the hospital to gain insight into the employees’ interests and identified ways to better serve them with relevant health and wellness activities.
 
“We believe that high touch and high tech go hand in hand, which is why Aegis has consistently looked to technology as a way to enhance a hospital’s ability to better understand their market place, to build lasting relationships and grow market share,” said Aegis President Pearson Talbert. “Our partnership with Goba is a natural extension of Aegis’ current offerings, and it raises the bar for what hospitals can accomplish through their community and employer-based wellness programs.”
 
About Goba
Goba LLC was founded with a passion to create technology that helps people build and maintain face-to-face relationships. Getting out, being active and building relationships are all key components to leading a happy and healthy lifestyle. Launched in May 2010, Goba is headquartered in Nashville, Tennessee and partially funded by the state’s TNInvestco program. Further information is available at http://www.goba.mobi.
 
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

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]]> Thu, 14 Apr 2011 00:00:00 GMT <![CDATA[Yale Miller Named Executive Vice President of Aegis Health Group]]> W. Yale Miller has been promoted to executive vice president of Aegis Health Group effective April 1, President Pearson Talbert announced today. In this newly created role, Miller will oversee operations for the company’s extensive network of hospital clients. Aegis is the nation’s leading provider of business development strategies for hospitals.
 
Previously Aegis’ senior vice president of market operations,Miller has made many significant contributions to Aegis over the past 17 years. Initially, he was hired as an employer relations specialist where he helped establish partnerships between several Tennessee hospitals and area employers to improve the health of their employees. Later he was promoted to regional account manager and head of market operations. Miller has been instrumental in developing the company’s employer-directed solution for hospitals. Over the years Miller has helped Aegis Health Group grow its programs to meet the needs of hospital clients, while establishing measureable internal metrics and client outcomes.
 
“Yale has held numerous positions in the company during his 17-year tenure and has helped shape many of Aegis’ solutions for the nation’s hospitals by contributing to our market leadership, high customer satisfaction and retention,” said Talbert. “With Yale, it has always been about what best allows hospitals to serve their communities as well as how Aegis can continually deliver best practices.”
 
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians.
 
“As the healthcare market evolves and faces new challenges, Aegis is on the forefront in helping them leverage these market dynamics to their advantage,” said Miller. “Now more than ever, hospitals have the opening to play a leadership role within their communities as the premier solution to the high cost of healthcare – and workforce health initiatives are a key first step. Aegis provides the tools, expertise and people to help hospitals target local employers, who represent a significant opportunity to impact the hospital’s bottom line.”
 
Miller brings to his new role, more than 20 years’ experience in the healthcare industry. He earned a bachelor’s degree in political science from the University of Tennessee-Knoxville and is active in numerous healthcare associations and community organizations.
 
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 

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]]> Tue, 12 Apr 2011 00:00:00 GMT <![CDATA[Pearson Talbert Named President of Aegis Health Group]]> Pearson Talbert has been appointed president of Aegis Health Group effective April 1, Chairman of the Board Roland Wussow announced today. Talbert assumes the position from Henry Ross, who is stepping down to pursue other interests. Ross will remain on the company’s board of directors. Aegis is the nation’s leading provider of revenue growth strategies for hospitals.
 
Talbert, 39, currently serves as Aegis’ chief development officer. Under his direction, Aegis experienced record-setting growth in 2010, adding 30 hospitals to its client roster, including such prestigious institutions as Loma Linda University Medical Center, Bon Secours Health System, and Inova Health System as well as St. Joseph Home Health Network. His team was also instrumental in the complete rebranding of the company’s website as well as in launching a quarterly webinar series that provides practical, real-world examples of how hospitals can strategically build lasting hospital-physician relationships.
 
 “The entire Aegis family is sad to lose Henry’s day-to-day leadership, and we wish him nothing but the best as he embarks on new ventures. Over the past decade – the last five as the company’s top officer – he has led the company with a steady hand and sound judgment, and we are pleased that he will remain on the Aegis board,” said Wussow. “At the same time we are excited about the vision and energy Pearson brings and what our future holds under his leadership. He has been very successful as a member of the senior management staff since 2009, and the board is confident he will contribute significantly in the years to come.”
 
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. Aegis’ hospital revenue-growth solutions are now found in more than 140 hospitals across 22 states and Washington, DC.
 
“Aegis is uniquely positioned to help hospitals of all sizes, regardless of affiliation, attract profitable market share and build physician loyalty,” said Talbert. “I look forward to continuing the legacy of leadership Aegis has forged in helping hospitals build revenue growth and market share. As the healthcare industry continues to face new challenges in the wake of health reform, increased competition and escalating healthcare costs, the solutions that Aegis brings become even more critical for hospitals looking to be positioned as the healthcare provider of choice in their communities. If ever there was a right time for the Aegis solution, that time is now as our clients routinely not only drive revenues but also lower their own healthcare expense by utilizing the Aegis product portfolio.”
 
Talbert brings to his new role more than 16 years of healthcare industry experience. Immediately prior to joining Aegis Health Group, he served in various officer positions within the AIM Healthcare Services family of companies, most recently as vice president of sales and business development for Ingram & Associates, LLC. Prior to that he was with a large national healthcare provider. He holds an MBA from the University of Alabama at Birmingham and a Bachelor of Science degree from the University of the South in Sewanee, TN.
 
“Pearson’s extensive knowledge of the healthcare industry and leadership abilities has already proven to be a great asset to Aegis,” noted Ross. “I have the highest confidence in his ability to take the reins and lead Aegis going forward.”
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 
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]]> Mon, 28 Mar 2011 00:00:00 GMT <![CDATA[Aegis Health Group Webinar Features Strategies for Optimizing Physician Relationship Management Programs]]> A complimentary webinar, hosted by Aegis Health Group, will reveal how hospital executives can optimize the value of their current physician relationship management strategy and gain insights into how to launch a new one that is prepped for success from the start. The hour-long webinar, “Physician Relationship Management Program Optimization Plan,” will begin at 11 a.m. CST on March 24. Participants must pre-register at www.aegisgroup.com/webinar.
 
Through its quarterly webinar series, Aegis delivers practical insights and assessment points for building superior physician relationship management programs. Webinar participants will engage in a critical review of the key ingredients necessary for success and learn the formula for establishing a measurable and results-oriented physician engagement strategy. The content is targeted toward hospital-based physician liaisons, business development leaders and medical staff service leaders looking to help drive revenue to their hospital’s bottom line.
 
“A successful physician relationship management program requires an array of components – from the high tech to the high touch,” said Rochell Pierce, Aegis Health Group’s vice president of physician relationship management. “We want to help hospital executives engage their physicians in a way that strengthens the bond between hospital and doctor and generates financial success for both parties using a measurable and results-oriented approach.”
 
Aegis’ thought paper, “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” also offers extensive insight into physician-relationship management challenges. The complimentary paper is available at www.aegisgroup.com.
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
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]]> Tue, 15 Mar 2011 00:00:00 GMT <![CDATA[Aegis Health Group Selects Patrick Carlton as VP of Marketing Operations]]>  Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, has appointed Patrick Carlton as its vice president of market operations. In this role, Carlton is responsible for managing relationships with client representatives including hospital administrators, business development teams and strategies that drive revenue to client hospitals.
 
Aegis’ employer-directed strategy enables hospitals to partner with area employers. These workforce health partnerships are designed to improve the health of employees, mitigate rising health-related costs for employers, and link hospitals with favorably insured consumers. The physician-relationship management strategy is a sales-focused, measurable and results-driven strategy that enhances the relationship between hospitals and their medical staffs.
 
As vice president of market operations, Carlton supervises employer relations specialists located at hospitals across the nation as they work to build relationships with local employers. 
 
“It’s great to be with the Aegis team,” pronounced Carlton. “There has never been a better time for hospitals to actively engage with their local employer community, and I’m proud to be with a company that’s helping facilitate those relationships.
 
Carlton brings more than 12 years experience in the healthcare industry. Prior to joining the Aegis team, Carlton was an account executive for Healthways Inc., a provider of comprehensive solutions for insurers and employers to help patients manage and improve their health. Carlton was also a program manager at Johnson & Johnson. He holds a Bachelor of Science in exercise science from Morehead State University.   
 
“Patrick brings valuable management experience to the Aegis team,” said Henry Ross, CEO of Aegis Health Group. “His leadership skills and unique set of competencies will help Aegis optimally serve our hospital clients.”
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenues. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 
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]]> Mon, 07 Mar 2011 00:00:00 GMT <![CDATA[Heart of Lancaster Regional and Lancaster Regional Medical Centers Select Aegis Health Group to Help Local Employers Improve Employee Health, Lower Health-Related Costs]]> Heart of Lancaster Regional and Lancaster Regional Medical Centers announced today that they have entered into an agreement with Aegis Health Group to have Aegis provide its business development strategies and expertise to the two facilities.

 

The Aegis program, currently in place at leading medical centers around the country, will provide a vehicle for these two hospitals to partner with local employers to better manage the health of their workforces and, by doing so, reduce employers’ rising health-related costs. Using data gathered through personal health profiles provided by Aegis, at-risk employees will be matched with appropriate early detection, prevention and education initiatives offered by the hospitals.

 

“As both a healthcare leader and employer ourselves, we understand the value of worksite-health initiatives,” said Karen Metz, CEO at Heart of Lancaster Regional Medical Center. “Working with Aegis is a triple win as we help area businesses improve the health of their workforce and lower costs while showcasing our hospitals’ valuable programs to local employees.”

 

As part of the agreement, Aegis will provide the hospitals with proprietary tools, computer software, employee health reports, and employer-based health information centers all directed toward improving health, controlling costs and establishing the hospitals as the “go-to” destinations for the communities’ healthcare needs. Aegis will also provide an employer relations specialist housed at each of the hospital campuses to oversee this innovative program on a day-to-day basis.

 

“We have seen the success of this program in other hospitals around the country, and we are excited about the opportunity to now work with these two great facilities in Pennsylvania,” said Henry Ross, president and CEO of Aegis. “At a time when employers are looking for ways to understand and control healthcare costs, and hospitals are looking for new streams of revenue, this is a meaningful program where the ultimate winner is a healthier community.”

 

Aegis is the nation’s leading healthcare business development company whose programs can currently be found in more than 4,000 employer sites across the country. Employers participating in these programs repeatedly recognize significant dollar savings in employee health costs, absenteeism, healthcare premiums, workers’ compensation and other healthcare-related expenditures. More information is available at www.aegisgroup.com.

 

About Heart of Lancaster Regional Medical Center

Heart of Lancaster Regional Medical Center is conveniently located behind the Shoppes of Kissel Village at 1500 Highlands Drive in Lititz, PA. The 144-bed hospital is staffed with caring and respectful health professionals. Heart of Lancaster offers a choice of the county’s top physicians, beautifully appointed patient rooms, state-of-the-art technology in a patient-friendly and stress-free environment. For more information please visit us online at www.heartoflancaster.com.

 

About Lancaster Regional Medical Center

As one of the first hospitals in the county, Lancaster Regional Medical Center has been dedicated to providing patients with personal and compassionate care for over 122 years. With 214 licensed beds and more than 400 physicians, the medical center offers a fully comprehensive range of inpatient and outpatient medical and surgical services.

 

 

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]]> Wed, 02 Mar 2011 00:00:00 GMT <![CDATA[Loma Linda University Medical Center Expands Agreement]]> (NASHVILLE, TN – February 2, 2011) – Loma Linda University Medical Center (LLUMC) has engaged Aegis Health Group to help implement and manage a strategic physician relationship management program aimed at building physician loyalty and enhancing opportunities between the medical center and the local physician community. LLUMC has been successfully using Aegis’ employer-directed health-management program for more than a decade, and this new agreement expands upon that relationship.
 
As part of the physician relationship management program, Aegis will integrate the latest technology with a high-touch approach to assist LLUMC in fostering cohesive and mutually beneficial relationships with its medical staff. Under the agreement, Aegis will provide a physician relations specialist on site to serve as a liaison between the medical center and its physicians who will oversee the program on a day-to-day basis. Using Aegis’ proprietary software, PRISM, the liaison will effectively record and track vital data about physicians’ utilization patterns and respond to doctors’ requests in a personal and efficient manner.
 
As the primary regional tertiary medical facility for inland Southern California, LLUMC’s medical staff includes more than 1,000 physicians. “Maintaining strong relationships with our physicians is of utmost importance to Loma Linda,” said Tammy Veach, LLUMC’s executive director of marketing.
 
“Aegis’ goal is to support Loma Linda in their efforts to strengthen the loyalty with their physicians,” said Rochell Pierce, vice president of physician relationship management for Aegis. “A targeted, strategic and measurable approach to physician relationship management will help Loma Linda clearly identify who their doctors are, where they are sending patients, and how they can work better together so that everyone benefits.” The program between Loma Linda and Aegis that has been in place since the late 1990s takes a similar approach to building relationships, but is focused on the local business community. Through that program, Aegis is helping LLUMC partner with local employers to better manage the health of their workforce and, by doing so, reduce employers’ rising healthcare costs. Using data gathered through personal health profiles provided by Aegis, at-risk employees are matched with appropriate early detection, prevention and education initiatives offered by the hospital. The results are improved community health and significant cost-savings for the employers.
 
“By integrating the physician component with the employer component, Loma Linda is now focused on the two main sources for growth and market share positioning,” said Pierce. “That combination further establishes this already great medical center as the ‘go-to’ destination for the community’s healthcare needs.”
 
About Loma Linda University Medical Center
Loma Linda University Medical Center’s comprehensive health system includes the Loma Linda University Children’s Hospital, LLUMC – East Campus, Behavioral Medicine Center, Heart and Surgical Hospital, and physician clinics. LLUMC is widely respected as a health care leader and is known for its pioneering and cutting-edge work in such areas as organ transplants, proton treatment for cancers, cardiac care, physical rehabilitation, and acute pediatric and adult care as well as treatments for chemical dependence and other behavioral disorders. LLUMC is the largest and only Level 1 Trauma Center in the San Bernardino, Riverside, Inyo and Mono counties, which covers over 40,000 square miles in Southern California. With a total of 974 beds, the Loma Linda University Health System includes the only children’s hospital in the region. Loma Linda University Medical Center sees over 30,000 inpatients and about 500,000 outpatient visits a year.
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
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]]> Wed, 02 Feb 2011 00:00:00 GMT <![CDATA[Aegis Health Group Marked Growth, Product Expansion in 2010]]> Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, announced today robust growth in 2010 with optimistic projections for marketplace expansion in 2011 as hospitals seek new ways to increase revenue.

 

As the trailblazer in employer-directed business development for hospitals, Aegis has been helping link hospitals’ services to the specific health-related needs of local consumers through its worksite health initiatives. Through this effort employee health is improved, employer healthcare costs are reduced, and hospitals are able to drive favorable market share into their facility while better serving their community.

 

Aegis has been helping hospitals foster stronger, more loyal and productive relationships with their physicians since 2007. This year Aegis expanded its physician relationship management program to include:

·         Significant upgrades and new capabilities to PRISM, a browser-based software program that allows hospitals to effectively record and track vital data about physicians’ utilization patterns, respond to doctors’ requests in a personal and efficient manner and to track performance metrics with real-time reporting, and much more.

·         The PRM™ Scorecard, an in-depth evaluation workshop that delivers immediate feedback on current goals, strategy and program implementation with recommendations to enhance performance.

·         A quarterly webinar series that provides practical, real-world examples of how to strategically build lasting hospital-physician relationships.

 

 

Creating a banner year in 2010, Aegis added 30 new hospitals to its client roster, including prestigious institutions such as Bon Secours, Inova Health System and St. Joseph Home Health Network. Aegis’ hospital revenue growth solutions are now in more than 140 hospitals across 22 states and Washington, DC. In support of its growth, Aegis increased its leadership team with the addition of four seasoned business development and operations executives, expanded its marketing department, and completely revamped their website.

 

“Aegis’ employer-directed approach to helping hospitals grow market share was at the forefront of establishing worksite health programs,” said Aegis CEO Henry Ross. “Today prevention and health-management are top of mind as hospital executives and business leaders together seek ways to reduce health-related costs.”

 

According to Ross, hospitals are more concerned than ever about attracting favorable market share and building strong relationships with their physicians. “All around the country hospital executives are focusing on those efforts that deliver the most favorable return on investment, which is what Aegis’ programs have been doing year after year,” he added. “Now, with the passage of healthcare reform, it is more important than ever for hospitals to position themselves as part of the solution to rising healthcare costs rather than the cause.”

 

About Aegis Health Group

For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

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]]> Tue, 18 Jan 2011 00:00:00 GMT <![CDATA[Speakers Proclaim Employers and Patients have Led the Way in Healthcare Innovation During Aegis Health Group I³ Conference]]> “Taking a proactive approach and not being bound by traditional channels has made a major difference in my life … the difference between life and death for me,” says Dave deBronkart, author of Laugh, Sing and Eat Like a Pig: How an Empowered Patient Beat Stage IV Cancer. The theme of empowerment permeated the messages shared by both keynote speakers at Aegis Health Group's industry conference just held in Nashville. Keynote Katie Strong Hays, the executive director of the Congressional and Public Affairs Division of the U.S. Chamber of Commerce in Washington DC, shared her perspective on the business impact of healthcare reform.
 
“We were honored to host two diverse and highly relevant speakers at our winter conference; prime examples of how both employers and patients are shaping the healthcare industry,” said Aegis CEO Henry Ross.
 
Also known as “e-Patient Dave,” deBronkart is a leading spokesperson for what he calls the “e-Patient Movement.” He defines an e-patient as one who is empowered, engaged, equipped and enabled. In his keynote presentation “Are You Ready for the e-Patient?” deBronkart discussed the value to patients of engaging in their health treatments and in utilizing “e-resources.”
 
Known as “Participatory Medicine,” the movement deBronkart espouses shifts networked patients from a passive role to one where they become responsible drivers of their health, a role encouraged and valued by providers. According to deBronkart this fast-growing and innovative approach has resulted in Google hits growing exponentially in “patient empowerment” categories since 2007. A year ago HealthLeaders named deBronkart to its list of “20 People Who Make Healthcare Better.” 
 
Hays’ keynote speech – “Did Congress Cure Our System’s Ailments?” – addressed how healthcare reform legislation will impact both business and patients. She shared the chamber’s stand on healthcare issues, including the value of wellness and prevention. She noted that for the past decade employers have led the way in innovation without the need for federal intervention. Currently, 53 percent of companies have a health improvement strategy, and 47 percent are using (or will use) financial penalties to encourage participation. Employers already are using direct and indirect rewards to gain a healthier, more productive workforce.
 
Since 2004 Hays has represented the organization on numerous coalitions including the National Coalition on Benefits, the Health Savings Account (HSA) Working Group and the Small Business Coalition for Affordable Healthcare.
 
“Aegis Health Group is dedicated to staying on the frontline of healthcare trends, how they impact our customers and how we can leverage the dynamics to their advantage,” said Ross. “Both of our speakers underscored the importance of taking an active role in our own healthcare destinies, whether you’re a hospital executive, business owner or consumer.”
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 

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]]> Fri, 17 Dec 2010 00:00:00 GMT <![CDATA[Aegis' New PRM Scorecard Allows Hospitals to Assess Physician Relationship Managment Programs]]>  Aegis Health Group just announced a new tool to help hospital executives measure the strength and effectiveness of their physician relationship management programs. The PRM™ Scorecard, a component of Aegis’ Physician Relationship (PRM) program, provides an in-depth evaluation workshop that delivers immediate feedback on current goals, strategy and program implementation with recommendations to enhance performance.
 
The one-day PRM Scorecard workshop includes interviews with the hospital’s executive leadership team and physician relationship manager/liaisons to assess:
·        Short- and long-term strategic physician-alignment goals.
·        Potential issues and liabilities that might impede success of the program.
·        Current operational support of the program.
·        Staffing needs.
·        Physician sales planning and ongoing sales management.
·        Management of physician issues, including how concerns are reported, tracked and resolved.
·        Level of access to and engagement with target physicians.
·        Program performance metrics.
 
A two-day PRM Scorecard Plus option is available for hospital executives seeking a more in-depth evaluation of the physician liaison team. It includes a field review of sales planning and execution, assessment of cold-call sales techniques, and immediate feedback and coaching to improve sales strategy and tactics.
 
Both PRM Scorecard workshops result in an onsite presentation of Scorecard findings, including identification of top strengths and challenges. A written PRM Scorecard report quickly follows with a summary of programmatic areas of excellence and recommendations for addressing shortcomings to achieve desired results.
 
“While most hospitals have some form of a physician relationship program, many are not sales focused and delivering the measurable, positive results they need,” said Rochell Pierce, vice president of physician relationship management for Aegis. “The PRM Scorecard allows hospital executives to determine if their physician relationship management program is achieving its true potential.”
 
Aegis’ PRM program has been helping hospitals increase physician loyalty with a data-driven and measurable strategy since 2007. Their accountability-focused approach includes a dedicated physician liaison as well as contact management software (PRISM) specifically designed to manage physician contacts, track referral patterns and deal with physician issues.
 
More information about Aegis’ PRM program, PRISM software package and the PRM Scorecard is available online at www.aegisgroup.com or by calling 800-883-0090 toll free. Through its website Aegis also offers a complimentary thought paper, “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” which explores how hospitals can achieve sustainable physician alignment.
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

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]]> Wed, 01 Dec 2010 00:00:00 GMT <![CDATA[Aegis Health Group Selects Frederick J. Mindermann as Regional Vice President of Business Development]]>
Aegis’ employer-directed strategy enables hospitals to partner with area employers. These workforce health partnerships are designed to improve the health of employees, mitigate rising health-related costs for employers, and link hospitals with favorably insured consumers. The physician-relationship management strategy is a sales-focused, measurable and results-driven strategy that enhances the relationship between hospitals and their medical staffs.
 
Mindermann was Aegis’ executive vice president of sales until 2005 when he accepted an opportunity to serve as chief operating officer and later chief executive officer for Lifewatch in Chicago. He brings more than 25 years’ experience in healthcare sales, business development and executive management.
 
“It’s great to be back with the Aegis team,” pronounced Mindermann. “Based on my experience over the past few years with hospital executives, I am certain that Aegis has what it takes to generate revenue with a proven ROI for hospitals nationwide.”
 
Mindermann holds a Master of Business Administration from Cardinal Stritch University in Wisconsin and a Bachelor of Business Administration from Indiana Wesleyan University.
 
Mindermann is an involved member of the community serving as chairman of the administrative council for Liberty United Methodist Church in Brentwood, Tennessee. He is also a partner in Arrington Vineyards and an active member of the Tennessee Viticulture and Oenological Society and Tennessee Wine Farmers Association. He also holds several patents for various health industry solutions.
 
“Fred brings valuable experience and perspective to Aegis’ hospital clients,” said Henry Ross, CEO of Aegis Health Group. “He joins us during a time of incredible growth as more hospitals recognize the value of strategically growing the right kind of market share.”
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenues. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
 
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]]> Wed, 17 Nov 2010 00:00:00 GMT <![CDATA[Webinar Reveals Hospital Campaign Strategies]]> NASHVILLE, TN – November 2, 2010) – A complimentary webinar, hosted by Aegis Health Group, will feature case study examples of how hospitals can grow referral volumes using marketing and sales campaign strategies that target both physicians and local employers. The hour-long webinar, “Micro Campaign, Maximum Results: The Strength of an Integrated Physician & Employer Strategy,” will begin at 11 a.m. CST on Nov. 11. Participants must pre-register at www.aegisgroup.com/webinar.
 
The webinar, which is the fourth in a series of quarterly online presentations sponsored by Aegis, will provide practical, real-world examples of how to implement a marketing and sales strategy that successfully integrates local employers and builds physician relationships. The content is targeted toward hospital-based physician liaisons, business development leaders and medical staff service leaders looking to help drive revenue to their hospital’s bottom line.
 
“We have found that by targeting two of their most important audiences – physicians and local employers – hospitals can significantly impact specific service lines,” said Rochell Pierce, Aegis Health Group’s vice president of physician relationship management. “During the webinar we will show participants how to attract favorably insured patients and build physician loyalty in a way that delivers quantifiable bottom line results.”
 
As the nation’s leading healthcare business development company, Aegis also offers a thought paper series that provides insight into launching mutually beneficial employer-hospital partnerships and physician-relationship management initiatives. Thought papers are available free of charge at www.aegisgroup.com.
 
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

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]]> Tue, 02 Nov 2010 00:00:00 GMT <![CDATA[St. Joseph Home Health Network Engages Aegis Health Group to Enhance Physician Relationships]]> St. Joseph Home Health Network, a leading provider of home health services throughout Orange County, CA, has partnered with Aegis Health Group to implement and manage a comprehensive physician relationship management program.
 
By integrating the latest technology with a high-touch approach, Aegis will assist St. Joseph Home Health Network in establishing strategic and mutually beneficial relationships with the medical staff. The program includes a new physician relations specialist to serve as a liaison between the health network and its physicians as well as Aegis’ proprietary software, PRISM, which allows the specialist to record and track vital data about physicians’ utilization patterns and respond to doctors’ requests in a personal and efficient manner.
 
St. Joseph Home Health Network is owned by St. Joseph Hospital, St. Jude Medical Center, Mission Hospital and Mission at Laguna. The Home Health Network offers very specialized home health services for Orange County communities’ adult populations who require intermittent care in their homes, including private duty nursing, infusion pharmacy and hospice services.
 
“Healthcare organizations across the spectrum of care are placing increased emphasis on fostering strong relationships with their physicians,” said Aegis Vice President Rochell Pierce. “St. Joseph Home Health Network is already a respected healthcare leader in Orange County who wants to ensure its physicians’ needs are met as they face a growing number of demands.”
 
Aegis is hosting a complimentary hour-long webinar on Nov. 11 to help hospitals grow their physician relationship management programs. More information and registration is available at http://www.aegisgroup.com/webinar. Aegis’ thought paper, “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” also offers extensive insight into physician relationship management challenges, opportunities and solutions. The complimentary paper is available at http://www.aegisgroup.com.
 
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenues. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
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]]> Mon, 25 Oct 2010 00:00:00 GMT <![CDATA[Aegis Health Group Selected by Mount Carmel Health System in Ohio to Launch Employer-Directed Business Development Program]]> (NASHVILLE, TN – October 19, 2010) – Aegis Health Group announced today that it has been selected by Mount Carmel Health System in Columbus, Ohio, to help develop and oversee a business development strategy designed to increase market share and help build a healthier community. Using Aegis’ program, Mount Carmel Health System’s four hospitals will begin working with local employers to better manage the health of their workforce and link hospital-sponsored programs and services with the specific health-related needs of local businesses.
 
Mount Carmel Health System operates four hospitals – Mt. Carmel St. Ann’s, Mt. Carmel New Albany Surgical Hospital, Mount Carmel East and Mount Carmel West – which together serve more than 500,000 patients each year. Located in central Ohio, the system has some 8,000 employees and 1,500 physicians on its medical staff.
 
Through this new agreement with Aegis, these hospitals will offer employers a cost-effective solution to address their rapidly rising health-related costs. Aegis will provide the hospitals with proprietary tools and employer relations specialists housed on each hospital campus to help make this happen. Using data gathered through personal health profiles, at-risk employees will be matched with appropriate early detection, prevention and education initiatives offered by the hospitals.
 
“With an increased focus on health improvement nationally, more and more hospitals are taking the lead in improving the health of their local communities,” said Henry Ross, president and chief executive officer of Aegis. “As hospitals establish lasting relationships with local employers and their workforces, they are able to grow market share and provide a valuable benefit to area residents. It’s a win for everyone.”
 
 
Aegis is the nation’s leading healthcare business development company whose programs can currently be found in more than 4,000 employer sites across the country. Employers participating in these programs repeatedly recognize significant dollar savings in employee health costs, absenteeism, healthcare premiums, workers’ compensation and other healthcare-related expenditures.
 
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenues. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

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]]> Mon, 18 Oct 2010 00:00:00 GMT <![CDATA[William E. Hughes Joins Aegis Health Group as Regional Vice President]]>  
Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, has once again expanded its leadership team with the addition of William “Bill” Hughes as a regional vice president of business development. Hughes will be responsible for business expansion in the eastern region by offering hospitals revenue-growth solutions that target their two most important audiences – favorably insured consumers and physicians.
 
Aegis’ employer-directed strategy enables hospitals to partner with area employers. These workforce health partnerships are designed to improve the health of employees, mitigate rising health-related costs for employers, and link hospitals with favorably insured consumers. The physician-relationship management strategy is a sales-focused, measurable and results-driven strategy that enhances the relationship between hospitals and their medical staffs.
 
“The business development solutions that Aegis offers to hospitals are especially timely as hospitals are seeking ways to increase market share and grow revenues,” said Hughes. “I am excited to help hospitals through these challenging times with initiatives that build lasting, profitable relationships.”
 
Hughes has spent the last 20 years serving in various healthcare business development roles. Immediately prior to joining Aegis, he was a senior vice president with AON Risk Services where he focused on the healthcare industry. Over the past two decades, he has also worked for Marsh & McLellan and Private Healthcare Systems. Hughes holds a Master of Business Administration in marketing from the University of Louisville and a Bachelor of Business Administration from the University of Kentucky.
 
Hughes is an active member of his community. He has served as a volunteer for Habitat for Humanity, a committee member for Our Daily Bread, and past board member for the Leukemia & Lymphoma Society of Southwest Ohio.
 
“We are excited to add Bill to the Aegis team at a time when we are witnessing a growing number of hospitals looking to position themselves as part of the solution to – rather than the cause of – escalating healthcare costs,” said Henry Ross, CEO of Aegis Health Group. “Bill’s role will be to help hospitals evaluate the market demand in their individual communities and identify ways to attract favorably insured consumers and solidify relationships with their medical staffs.”
        
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenues. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

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]]> Thu, 23 Sep 2010 00:00:00 GMT <![CDATA[Aegis Health Group Selects John Roddy as Vice President of Business Development, Physician Relationship Management]]> (NASHVILLE, TN – September 9, 2010) — Aegis Health Group, the nation’s leading provider of business development strategies for hospitals, has hired John Roddy to serve as vice president of business development, physician relationship management. In this role, Roddy will be responsible for business expansion across the United States by offering hospitals revenue-growth solutions that create positive impact for both the physician community and the hospital. Aegis’ physician-relationship management strategy is a sales-focused, measurable and results-driven strategy that enhances the relationship between hospitals and their medical staffs.
 
“With the changes brought about by consumerism and healthcare reform, hospitals must be more proactive and strategic in everything they do to promote growth; and loyal physician relationships are key,” said Roddy. “I am looking forward to helping hospitals build strong, lasting relationships with their physicians, using tools and strategies that are proven to drive results.”
 
Roddy brings to Aegis more than 15 years’ experience in sales and marketing. Immediately prior to joining Aegis, he served as the senior client solutions executive at Insight Enterprises Inc., a global IT solutions provider. Throughout his career, Roddy has been recognized repeatedly as a top sales performer. He earned a Bachelor of Arts degree in political science from Auburn University in Alabama.
 
“John’s extensive sales experience and enthusiasm are assets to the Aegis team,” said Henry Ross, CEO of Aegis Health Group. “As an increasing number of hospitals are actively seeking ways to gain market share and grow revenues, John is ready to assist in helping hospitals form stronger, mutually beneficial relationships with their physicians.”
 
 
        
About Aegis Health Group
            For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenues. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

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]]> Thu, 09 Sep 2010 00:00:00 GMT <![CDATA[Aegis Health Group Enters Into Agreement with Bon Secours Charity Health System to Help Grow Market Share and Improve Community Health in the Hudson and Delaware Valleys]]>  

(NASHVILLE, TN – August 19, 2010) – Aegis Health Group announced today that it has entered into an agreement with Bon Secours Charity Health System to assist three of the system’s New York hospitals grow market share and improve the health of their communities by building new relationships with area employers. Aegis is the nation’s leading revenue growth and business development company for hospitals.
 
The hospitals included in the new agreement are Bon Secours Community Hospital in Port Jervis, Good Samaritan Hospital in Suffern and St. Anthony Community Hospital in Warwick. Together these three hospitals operate more than 600 beds in New York along the borders with Pennsylvania and New Jersey.
 
The new agreement marks the third Bon Secours system to contract with Aegis. As with the other two, the program being launched within Bon Secours Charity Health System is designed to match at-risk local employees with appropriate early detection, prevention and education initiatives offered by the medical centers and their respective medical staffs.
 
As part of this agreement, Aegis will provide the three hospitals with its proprietary
software designed to calculate a company’s expected savings with projected employee health behavior changes and value-add Internet applications. The agreement also includes a full-time “employer relations specialist” who will work within the hospitals and oversee this program day-to-day. Other tools Aegis will provide to the hospital include
 
employer-based Personal Health Surveys, Personal Health Reports, Health Information Centers and other features designed to address each business’ workforce needs.
 
“As the leading healthcare provider in the region, we are pleased to partner with Aegis Health Group to bring the finest health assessment tools and services into the workplace. As healthcare continues to evolve, Bon Secours Charity Health System will continue to be out front when it comes to innovative solutions resulting in better health for our communities.” said Philip Patterson, CEO, Bon Secours Charity Health System.
 
“Through cultivating, nurturing and tracking relationships with local employers, these hospitals will be able to attract new customers, build profitable market share, and distinguish themselves as the healthcare destination of choice in their communities,” noted Henry Ross, president and chief executive officer of Aegis. 
 
By working in partnership with area employers to identify specific employee health risks, Ross says that Bon Secours hospitals can help local employers mitigate potential health-related claims and thus reduce their rising healthcare costs. “Doing so puts hospitals at the center of the healthcare solution; and for the first time, this truly makes the hospital and employers allies in their quest for affordable, accessible quality healthcare,” said Ross.
 
Aegis’ Employer Relationship Management solution succeeds because it achieves a win-win-win relationship for all of the involved parties. Hospitals win by driving desirable patients into their facility and establishing themselves as the provider of choice in the community. Employers win by creating a healthier workforce, which increases productivity and saves them dollars in insurance premiums, absenteeism and workers’ compensation claims. And employees win by learning more about their health risks and developing the knowledge and tools they need to lead a healthier lifestyle.
 
About Aegis Health Group
For more than 20 years, Aegis has helped many of the nation’s most progressive hospitals form lasting relationships with area employers while improving the health of the workforce. They have translated their success in the employer-health arena with a sales-focused physician relationship management solution that is strategic and measurable. Aegis’ health initiatives are currently helping hundreds of hospitals achieve a competitive advantage and a more dynamic marketplace presence with proven results. Further information may be obtained at http://www.aegisgroup.com.
 
About Bon Secours Charity Health System
Bon Secours Charity Health System serves over half a million people in communities within New York, Pennsylvania and New Jersey and is comprised of three acute-care hospitals located in the Hudson-Delaware Valley of New York: St. Anthony Community Hospital in Warwick, Bon Secours Community Hospital in Port Jervis and Good Samaritan Hospital in Suffern as well as Good Samaritan Home Care, two long-term care facilities, an assisted living and adult home facility, and several other medical programs. The Bon Secours Charity Health System provides the region’s only open heart surgery program; level II neonatal intensive care unit; advanced cancer, stroke and vascular therapies; and the widest array of health and wellness programs in the region. It has been recognized nationally for superior patient outcomes, patient satisfaction and as the place to practice for physicians throughout the area. For further information visit our Web site at: www.bschs.org.
 
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]]> Thu, 19 Aug 2010 00:00:00 GMT <![CDATA[Aegis Health Group Hosts Free Webinar: "Physician Sales Planning - Focus on the Docs Who Matter Most"]]> Complimentary webinar to help hospital leaders create a sales-focused, accountable Physician Relationship program.

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]]> Tue, 13 Jul 2010 00:00:00 GMT <![CDATA[Debora Glennon Joins Aegis Group as Marketing Leader]]> Newly hired marketing leader brings branding,social media and marketing expertise to Aegis Health Group.

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]]> Mon, 07 Jun 2010 00:00:00 GMT <![CDATA[New Thought Paper from Aegis Health Group Offers Best Practices for Hospital-Employer Partnerships]]> The fourth in a series of thought-provoking papers from Aegis Health Group offers insight into how hospitals can increase market share and grow revenues
 
In its latest thought paper, “Hospital-Employer Partnerships: Best Practices for Growing Market Share,” Aegis Health Group offers ten best practices from hospitals across the country that have fostered mutually beneficial relationships with the employers in their area. Hospital-employer partnerships are proven to be one of the best approaches to efficiently increase market share and enhance revenue to hospitals according to Aegis, the nation’s leading strategic revenue growth company for hospitals. 
“Healthcare reform has brought an increased interest in prevention and health-improvement initiatives among employers,” said Henry Ross, CEO of Aegis Health Group. “There has never been a better time for hospitals to position themselves as the trusted leaders in employer-directed health management.”
The thought paper, the fourth in a series by Aegis, examines the market opportunity for hospitals and explores their execution strategy. It gives real-life examples of how ten different hospitals have gained market share and increased revenue through their worksite-health partnerships with local employers. Best practices include linking insured patients with primary care physicians, driving service line volume, getting the most out of worksite health screenings, database marketing practices, and more. Ross believes that the country is ripe for programs that improve peoples’ health through education, intervention and motivation. “Hospitals are the logical solution because they offer the clinical knowledge, personnel, and a high level of credibility for engaging people in living healthier,” Ross said.
 
 This and the other three thought papers – “Health Management: Taking Charge in the Era of Reform,” “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” and “Workforce Health Management Programs Bring Bottom-Line Benefits” – are available free for registered users at Passport, click here to register and access our  thought papers.     
 
About Aegis Health Group
            For more than 20 years, Aegis has helped many of the nation’s most progressive hospitals form lasting relationships with area employers while improving the health of the workforce. They have translated their success in the employer-health arena to helping hospitals build stronger relationships with physicians. Aegis’ health initiatives are currently helping more than 140 hospitals achieve a competitive advantage and a more dynamic marketplace presence with proven results. Further information may be obtained at http://www.aegisgroup.com.
 

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]]> Tue, 01 Jun 2010 00:00:00 GMT <![CDATA[Aegis Health Group Revealed Next Generation of Employer-Based Health-Improvement Strategies at Nashville Conference]]> “The only way to flatten the trajectory of healthcare spending is to fight disease” was the overriding sentiment at last week’s I3 (insight, innovation and impact) Conference sponsored by Aegis Health Group. This statement made by keynote speaker Wally Gomaa, president of Trajectory Health, effectively summed up the reason that hospitals and employers must begin (or continue) working together to positively impact the health and lifestyle choices of Americans.

During his presentation, Gomaa pointed out that the United States is the ninth fattest country in the world, but has the second highest expenditures on healthcare. This can be largely attributed to metabolic syndrome, a compilation of risk factors that put people at significantly greater risk for developing type 2 diabetes, coronary heart disease and other life-threatening diseases. The risks for metabolic syndrome can easily be detected and addressed through lifestyle changes and other medical therapies. Risks include elevated fasting glucose, high blood pressure, waist circumference, decreased HDL (“good” cholesterol) and elevated triglycerides.

“We simply cannot turn our backs on our responsibility as healthcare leaders to help people take charge of their health before they end up in the hospital, which must include a combination of risk awareness, education, intervention and personal support,” said Henry Ross, CEO of Aegis Health Group. “Hospitals are perfectly positioned to take the lead in their communities by providing employers and employees with the tools they need to promote better health.”

At a time when healthcare costs are one of the single biggest expenses many employers face, partnering with the local hospital has been shown in markets across the nation to save employers meaningful dollars in employee health costs, absenteeism, healthcare premiums, workers’ compensation and other healthcare-related expenditures.

Hospitals from throughout the U.S. shared their programs for and success stories from partnering with employers in their markets to improve the health of the workforce. Vermeer Corporation, an agricultural equipment manufacturer in Pella, Iowa, for example, began partnering with Mercy Medical Center in Des Moines two years ago. Through the screenings and other wellness initiatives offered by the hospital, many of Vermeer’s 2,200 employees have improved their habits and discovered health risks that previously had gone undetected.

“Our workforce is predominantly men who often don’t tend to their health as well as they should,” said Julie Tabatabai, Vermeer’s wellness director. “Our partnership with Mercy Medical Center has enabled us to identify some of the greatest health risks among our workers and provide the appropriate resources to help mitigate those risks.”

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]]> Wed, 25 Jun 2008 00:00:00 GMT <![CDATA[Sparrow Health System Taps Aegis Health Group for Employer-Directed Health Initiative]]> Sparrow Health System, a healthcare leader in mid- Michigan, has partnered with Nashville-based Aegis Health Group to align hospital programs with the healthcare needs of local employers. Aegis’ program includes an on-site employer relations specialist responsible for developing partnerships with local employers to improve the health of their workforce.

Employees at participating organizations complete personal health profiles about family history, lifestyle and current health. Using proprietary Aegis software, the data is used to predict future health risks for each participant. Sparrow Health System then offers specific prevention and education programs to help reduce or eliminate those risks. Employers receive the data in aggregate, which protects the private information of employees.

“With Americans living longer and healthcare costs on the rise, there is a greater focus on health management and prevention,” said Beth Spyke, director of health and wellness for Sparrow Health System. “Our expert medical staff and strong community ties puts Sparrow in a perfect position to be part of the healthcare solution for both local employers and their employees.”

For nearly 20 years Aegis has helped hospitals across the country form lasting relationships with area employers while improving the health of the workforce and positioning the hospital as a true partner in health, not just healthcare. Employers participating in these programs repeatedly recognize significant dollar savings in employee health costs, absenteeism, healthcare premiums, workers’ compensation and other healthcare-related expenditures. Aegis’ program can currently be found in more than 4,000 employer sites across the country.

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]]> Mon, 05 May 2008 00:00:00 GMT <![CDATA[Alabama’s Baptist Health System and Aegis Health Group Partner to Address Local Employers Health-Management Concerns]]> Baptist Health System, one of Alabama’s largest healthcare systems, has begun working with Nashville-based Aegis Health Group to bring together the health-improvement needs of local employers and their employees with the healthcare resources available at its four hospitals. Aegis brings nearly 20 years’ experience assisting hospitals in aligning their programs and services with the unique healthcare needs of area employees.

Aegis’ program includes an on-site employer relations specialist and proprietary software that identifies health risks based on information provided by employees and enables employers to predict future health-related costs if current health risks go unmitigated. Participating employees gain access to appropriate early detection, prevention and education initiatives offered by Baptist’s hospitals.

Through this partnership, it is expected that employee health will be improved and employer healthcare costs reduced. Employers participating in these programs repeatedly recognize significant dollar savings in employee health costs, absenteeism, healthcare premiums, workers’ compensation and other healthcare-related expenditures. Aegis’ program can currently be found in more than 4,000 employer sites across the country.

“As one of Alabama’s larger employers, we are all too aware of the financial challenges of rising health-related costs,” said Ross Mitchell, vice president of communications and government relations for Baptist Health. “We want employers to know that as their healthcare partner they can turn to us for both ‘health’ and ‘care.’”

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]]> Tue, 29 Apr 2008 00:00:00 GMT <![CDATA[Aegis Announces Creation of a Physician Services Division; Hospitals in California and Tennessee Become First to Avail Themselves of Company’s New Services]]> Aegis Health Group, a pioneer in successfully assisting hospitals nationwide build strong and meaningful relationships with local employers, announced the creation of a new division designed to help hospitals enhance relationships with their local physician community. Mission Hospital Regional Medical Center in California and Williamson Medical Center in Tennessee have become the first two hospitals to engage Aegis in this program.

Concurrently, Aegis Health Group has named Rochell Pierce vice president of physician relationship management. In that role, Pierce will be responsible for product development and implementation of the company’s new Physician Relationship Management program.

Since its founding nearly 20 years ago, Aegis has created powerful ways for hospitals to build lasting relationships with local employers through a series of programs designed to improve employee health, save employers money and drive new market share to the sponsoring hospital. According to Aegis CEO Henry Ross, the company is now prepared to use that knowledge and road-tested competencies to help hospitals “build and nurture strong, deep and value-driven relationships with physicians in their community.

“Today’s physicians are continually pressured to become more efficient in their professional practices while at the same time improving quality and clinical outcomes,” said Ross. “Our new Physician Relationship Management division will create synergies among the parties in ways that increase efficiencies, quality and outcomes such that everyone, especially the patient, wins.”

Aegis’ Physician Relationship Management program includes detailed strategies, a unique sales-driven focus and proprietary software, all designed to help participating hospitals increase physician loyalty and solidify the physician community’s alignment with the facility. In some cases, a dedicated Aegis employee will be directly housed within the hospital to manage the program on a day-to-day basis and to make sure that opportunities are being maximized in a strategic and accountable manner.

“Many hospitals have physician relations programs; but they’re not targeted, strategic or measurable,” said Ross. “Aegis’ data-driven approach provides a structure that is focused and intense, which allows hospitals to identify their target market and address and deliver on physicians’ core needs.”

Pierce comes to Aegis from Trilogy Integrated Health Care, Inc., an owner, developer and manager of rural health care clinics and behavioral health programs for hospitals and communities. Pierce was both a founder of Trilogy and served as its president and CEO. Prior to Trilogy, Pierce worked with American Psychiatric Partners, a leading psychiatric hospital provider, first as a partial hospitalization program director and then as clinical director. Pierce holds a Bachelor of Arts degree from Brescia University in Owensboro, KY, and earned a Master of Science degree in clinical psychology from Eastern Kentucky University.

“It’s especially exciting to be joining a company where there is such tremendous opportunity and marketplace need,” said Pierce. “Aegis is already the industry’s leader in employer-directed marketing — intelligence that translates perfectly to building lasting, synergistic relationships with physicians. I am excited to be at the forefront of this new endeavor.”

Aegis’ national client base includes more than 60 for-profit, not-for-profit and academic medical centers that have turned to Aegis to enhance bottom-line profitability by driving top-line growth. Since pioneering the concept of employer-directed marketing in 1989, no other company has been able to match Aegis’ breadth of services, track record and bottom-line proven performance when it comes to employer-directed marketing. Further information may be obtained at www.aegisgroup.com.

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]]> Tue, 22 Jan 2008 00:00:00 GMT <![CDATA[Nashville-based Aegis changes name to Aegis Health Group to reflect client focus]]> Aegis Marketing Group, the nation’s leading healthcare business development company, announced today that it has changed its name to Aegis Health Group to better reflect the company’s business focus and direction.

“The focus of our services is to align the interests of local healthcare providers with those of employers in their market area to provide meaningful and mutually beneficial relationships,” said Aegis Chief Executive Officer Henry Ross. “Aegis’ approach is all about getting everyone in a community to be working in the same direction with respect to improving their health and making the most of the resources available to them. Our new name makes that clear, whether it’s improving community health, assisting employers to manage their healthcare costs, or helping hospitals drive measurable market share into their facility or form stronger bonds with their medical staff.”

Aegis’ programs can currently be found at more than 60 hospitals and more than 4,000 employer worksites nationwide. “Aegis has positively affected the overall healthcare landscape in each city we serve by providing hospitals with the tools and strategies they need to create a true value exchange with their most desirable customers – local employers and an insured workforce,” said Ross.

In commenting on the name change, Ross also said that the Aegis board felt that the company’s prior name no longer reflected the breadth of services that have evolved since Aegis was founded nearly 20 years ago. “Our business development initiatives are much more than simply promoting the services of our client hospitals. They provide the financial accountability so critical in today’s environment,” Ross said. “What CEOs like about Aegis is that we’re focused, strategic and measurable.”

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